Paid Media Specialist (Marketing Agency)
Job Title: Paid Media Specialist (Marketing Agency)
Type: Full-Time, Remote
Working Hours: Mondays - Fridays 9:00 am - 5:00 pm CST
Compensation: 2000 - 3300 USD per month
Location: LATAM (All locations - remote)
About the Company
Our client is a dynamic digital advertising and marketing automation agency, where a consultative, hands-on approach drives exceptional results. They are experts in digital advertising and CRM, dedicated to improving our clients' return on ad spend. Working across diverse industries, they provide innovative solutions and leverage cutting-edge tools and platforms to help businesses thrive. Be part of a team that's passionate about delivering impactful marketing strategies and achieving measurable success.
Job Summary
We are seeking a highly detail-oriented and experienced Paid Media Specialist to join our dynamic and collaborative marketing agency. This role is crucial to our client acquisition strategy, focusing on the day-to-day management of paid media accounts and supporting the overall digital marketing efforts.
The ideal candidate will be a proactive problem-solver with a strong grasp of digital marketing fundamentals. You will need to be highly communicative and comfortable working with a nimble, fast-paced team. This is a hands-on position that requires an ability to make independent decisions on a daily basis while also contributing to a collaborative team environment.
Responsibilities
Paid Media Management: Take ownership of paid media accounts across various platforms, including Meta, Google, TikTok, and Twitter. This includes daily decision-making on budgets, ad performance, and optimization.
Social Media and Agency Support: Manage basic social media tasks, provide reporting, and handle administrative duties to support agency operations.
Client Collaboration: Work directly with clients as a primary point of contact, providing clear and confident communication. You must be comfortable with client-facing responsibilities, including regular meetings and presentations.
Strategy and Execution: Implement and execute digital marketing strategies, providing tactical support and managing campaign details to ensure client success.
Platform Management: Utilize your expertise in digital platforms like Shopify, and social ad management tools. Experience with email/SMS platforms such as Klaviyo, HubSpot, or Iterable is a plus.
Reporting and Analysis: Conduct reporting and analysis to monitor performance, identify trends, and make data-driven decisions.
Requirements
Must-haves
At least 3 years of hands-on experience in paid media or digital marketing, with demonstrated competency across a diverse range of paid channels.
A strong understanding of paid advertising, digital marketing strategy, and data analytics.
Platform Proficiency: Direct experience with Meta (Facebook/Instagram) and Google Ads is essential. Experience with TikTok, Twitter, or other paid channels is highly valued. Familiarity with Shopify is a plus.
Excellent verbal and written communication skills with the ability to present confidently and professionally to clients.
A natural curiosity and eagerness to learn, with a high degree of detail-orientation and a willingness to collaborate effectively in a team environment.
Nice to have
A "VA-type" administrative background in an agency setting is a plus.
Familiarity with project management tools like ClickUp.
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