Marketo Specialist - Laiba Technologies LLC
5+ years of experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
With Adobe Experience Cloud ecosystem and how Marketo fits in.
Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
To set up and optimize nurture campaigns, lead scoring, and segmentation.
Integrating Marketo with CRM systems (in our case, Microsoft Dynamics)
With data governance, deduplication, and database management.
Of Marketo Landing Page and Email Template customization (HTML/CSS)
To map business goals to marketing automation strategy.
Designing lead lifecycle models and revenue funnels.
In engagement programs, ABM (Account-Based Marketing), and personalization.
Of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
Implementation methodology (e.g., phased rollout vs. full migration)
To provide a project plan, milestones, and timelines
Communication skills for working with marketing, sales, and IT stakeholders
To train internal teams on Marketo best practices
Deliverables (campaign setup guides, process flows, playbooks)