Marketing Manager ESG

Azeus Systems Limited is looking for a Digital Marketing Manager to be part of its global marketing team for its software solution, Convene ESG.

Convene ESG aims to support organizations in their sustainability reporting journey from standard compliance to next-level ESG governance.

The Marketing Manager will be responsible for driving the expansion of the ESG in the DACH market. They will develop and execute localized marketing strategies, build and maintain a database for ESG, and oversee digital marketing initiatives, ensuring all efforts are aligned with sales and revenue objectives.

Key Responsibilities:

1. Market Expansion for ESG (CSRD):

• Develop and execute a targeted marketing strategy to penetrate the DACH market for the ESG product, with a strong emphasis on achieving 100 SQL by the end of the financial year.
• Identify and capitalize on market opportunities, trends, and regulatory changes related to ESG and ESRS.
• Collaborate with the Sales team to generate and nurture high-quality leads, supporting their efforts to meet sales targets.

2. Database Management and HubSpot Oversight:

• Manage a Database building and maintain an up-to-date robust customer prospect database within HubSpot.
• Ensure the database is up-to-date, properly segmented, and leveraged for targeted marketing campaigns.
• Oversee the monitoring of KPIs related to database health and marketing campaign effectiveness, ensuring these are directly tied to sales targets.

3. Website Management:

• Oversee the german-language websites for ESG products, ensuring they are optimized for SEO and aligned with current marketing campaigns.
• Work with a digital agency, if required, to manage website updates and enhancements, focused on improving user experience and conversion rates.
• Analyze website performance metrics and implement improvements based on data-driven insights.

4. Collaboration and Communication:

• Serve as the primary liaison between the DACH market and the EU Marketing Managers for ESG product lines, ensuring consistent communication and alignment of strategies.
• Maintain close collaboration with the Sales team to ensure marketing efforts are effectively supporting sales goals and providing actionable market feedback.

5. Digital Marketing:

• Coordinate digital marketing activities tailored to the DACH market, including email marketing, social media, and online advertising.
• Monitor and report on the performance of digital campaigns, making necessary adjustments to optimize results and support sales targets.

6. Content Creation and Localization:

• Localize marketing materials and content to ensure they are culturally relevant and resonate with DACH audiences.
• Collaborate with the EU Marketing Managers and content teams to develop compelling content that drives engagement and supports brand objectives.

Requirements

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• Minimum of 4 years of marketing experience, preferably in a B2B environment.
• Proven experience in the DACH market, with a focus on digital marketing and market expansion.
• Experience in managing marketing databases and familiarity with HubSpot or similar CRM tools.
• Experience in ESG, ESRS, or related fields is highly desirable.

Benefits

This position is remote.

Originally posted on Himalayas