Strategic Partner Manager, Content, Branded Communities [Art, Entertainment, and Emerging Verticals]
In your role, you will help cultivate a thriving content ecosystem, managing digital communities of Pinterest content producers and curators to uphold that mission and fuel platform growth. This role will manage creator communities and lead content strategy across Pinterest's Art, Entertainment, and Emerging Verticals in the US and Canada. This person will engage directly with content suppliers in these verticals, providing education and best practices for them to be successful on Pinterest, and facilitating connections between like-minded creators. This person will also be the content expert of these verticals on Pinterest, analyzing key success metrics, tracking changes in engagement, and representing the content ecosystem to internal partners. The role requires strong written and verbal communication skills, skills in program management, analysis and content strategy, an understanding of platforms and creator ecosystems, and more. What you'll do:
- Engage with creators in Pinterest's art, entertainment, and emerging content verticals in the US and Canada, empowering them to create high quality content on the platform
- Manage online communities of creators, providing platform education, best practices, strategic guidance, and product updates
- Advocate for the content producers within your communities and represent their perspectives to internal stakeholders, identifying nuances and opportunities
- Innovate and ideate on programs that drive local content supply and engagement in alignment with vertical strategy
- Be the content expert of your verticals, analyzing and tracking key success metrics and synthesizing your findings into actionable insights and recommendations to drive incremental growth
- Leverage data-driven insights and on/off platform trends to inform content strategies and deliver business and partner impact
- Proactively resolve business issues impacting creators
What we're looking for:
- 4+ years of experience in the creator/community/media partnerships space
- Bachelor's/Master's degree in a relevant field such as Marketing or PR/Comms or equivalent experience
- Attention to detail with ability to proactively build strategies with manager input and execute on vision
- Exhibits a strong data-driven mindset, using analytics to guide strategy, identify opportunities, and support recommendations
- Experience and a passion for independently presenting and educating Creators across diverse forums (in person, virtually, etc.)
- Comfort operating in ambiguous environments
- Ability to collaborate cross-functionally with Marketing, PR, Social, Sales & Editorial teams
- Foster a culture of belonging by demonstrating sensitivity to differences, value diverse perspectives, collaborating effectively with content partners and colleagues of varying backgrounds and viewpoints
- Preferred experience engaging directly with creator communities
- Bonus: Experience and interest in managing partnerships across Entertainment and/or Art industries
- Not required but welcome:
- Previous experience in the art, entertainment, education, and/or travel content and/or influencer space
- Prior experience in sales, partner management or related relationship management roles
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
- We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
- This role will need to be in the office for in-person collaboration 1-2 times/month and therefore can be situated anywhere in the country.
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