Manager, E-Retail Sales – Target & Ulta
About the position Responsibilities
- Responsible for developing, executing, and fostering a collaborative business partnership between Revlon, Target.com/Ulta.com that delivers volume, profit and annual, long-term share objectives for Revlon while contributing to Customer total growth.
- Build strategic relationships with Target.com and Ulta.com to understand and drive their online vision, strategies, and objectives.
- Develop and build strong business relationships with buyers and decision makers in Target.com and Ulta.com.
- Partner with Revlon's Sales customer management teams to align on customer plans and drive enterprise business integration across in-store and online experiences.
- Develop Customer Business Plans and participate in the negotiation of annual Joint Business Plans (JBP) with Target/Ulta and sell-in of Revlon business proposition that develops a win-win situation for both companies.
- Manage ecommerce business to achieve annual budgets and monthly goals for Target and Ulta.
- Own ecommerce sales goals for Target.com and Ulta.com, with direct accountability for delivering 10%+ annual sales growth.
- Forecast & track volumes, implement corrective actions, and make business decisions to meet targets.
- Monitor and report weekly ecommerce performance metrics including conversion rate, traffic growth, and sales trends vs. budget and JBP.
- Lead monthly reporting of ecommerce sales, share, and trend insights to cross-functional teams including Marketing and Sales.
- Optimize and deliver against digital penetration goals, volume and marketplace share objectives through collaboration with cross-functional partners (Marketing, Sales, Media, IT, Supply Chain, Customer Service, Finance and Legal).
- Effectively co-manage Market Development Funds (MDF) and Retail Media budgets within corporate guidelines alongside Media team and in-store sales counterparts.
- Collaborate cross-functionally to integrate ecommerce strategies with omni-channel and in-store initiatives.
- Provide leadership for the management of e-Comm platform businesses including driving digital penetration by increasing online share of total sales year-over-year in alignment with corporate and retailer growth goals.
- Identify and implement growth opportunities through promotional planning, assortment optimization, and digital shelf enhancements.
- Develop strategies to elevate Content Health Scorecards to achieve a score of 95 or better across all segments/all brands.
- Ensure the day-to-day effectiveness of content display merchandising, navigation, search functionality, and product presentation to maximize customer experience.
- Integrate UGC Content, Social Tagging and Virtual Try-on (VTO) into brand and item opportunities to ensure that pages are fresh and relevant.
- Own relationship with agency to effectively develop channel management and retailer media priorities.
- Work closely with Marketing and Digital Marketing teams to develop, leverage and effectively execute retail media strategies (e.g., Roundel, UBM) with ROI targets of 3:1 or greater.
- Serve as the ecommerce business owner for Target.com and Ulta.com, overseeing site merchandising, content optimization, and conversion strategy.
- Lead best practices quality content reviews quarterly.
- Timely publishing of digital assets, content and tools.
- Development and submission of multi-packs, assortment expansion, and online promotions.
- Development and execution of guest acquisition and retention strategies through online marketing channels (Roundel and UBM).
- Develop with In-Store sales team promotional calendars that support Omni sales goals.
- Provide ongoing measurement, tracking, analysis and reporting of customer on-site behavior.
- Deliver weekly sales reporting vs. Budget and JBP.
Requirements
- Bachelor's Degree in Business, Marketing or related field required. MBA preferred.
- Minimum 3-5 years traditional sales experience and/or e-Comm sales experience in a comparable e-Retailer platform. Target or Ulta Preferred.
- Minimum 2+ years' experience with Target or Ulta Preferred.
- Roundel and/or UBM proficiency, Circana/Nielsen experience a plus.
- Experience in executing e-Retailer strategies and business plans, with input into long term strategic customer growth initiatives in CPG/Beauty industries.
- Solid understanding of e-Retailer business models, marketplaces and how to drive Omni/Enterprise businesses using e-Retail strategies.
- Strong financial acumen and proven track record in building and managing business P&L.
- Advanced Excel/analytical skills.
- Experience in forecasting a plus.
- Robust understanding of SEO (search engine optimization), web page layout, and web analytics.
- Executive presence, strong communication/presentation, and negotiation skills to interact with customers and management.
- Strong cross-functional collaboration skills to effectively partner with key cross-functional teams (i.e. Marketing, Supply Chain, Media, IT, Customer Service, Finance, Legal, etc.).
- Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels in a fast paced, sales and entrepreneurial environment.
- Ability to innovate, influence and lead change internally and externally with customer.
- Ability to travel, as required.
Benefits
- Medical, dental, and vision benefits.
- Company-paid basic life insurance policy.
- Company-paid short-term disability insurance.
- Long-term disability.
- Supplemental life insurances.
- Flexible spending accounts.
- Critical illness insurance.
- Group legal.
- Identity theft protection.
- 401k Retirement Savings Plan.
- 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment.
- Twelve paid holidays throughout the calendar year. Apply tot his job
Apply tot his job Apply To this Job