Marketing Technology Analyst
Department ADV Digital Operations About the Department The Advancement Office engages alumni (~220k), current students, parents, and friends of the University through intellectual, professional and social activities on campus, around the world and online. Advancement raises $600 Million annually to support faculty and researchers, practitioners and patients, and students and programs across the University. Our work supports priorities in every division, school, department, and institute. The Analytics and Technology Solutions (ATS) team provides technology and system solutions to enable Advancement to meet aggressive fundraising goals and measure, analyze and predict growth in constituency giving and participation. Using an enterprise approach to data and systems, ATS creates a data and user environment that is consistent yet agile. Collaborating with stakeholders to understand program strategies, ATS develops data, reporting, and analytics solutions that lead to actionable outcomes and actualized goals. Job Summary The Marketing Technology Analyst assists in configuration and execution of digital communications and engagement programs across Advancement. With direction and guidance from Director of Digital Operation, this position collaborates with marketing, data, and technology teams to ensure seamless and effective delivery of targeted fundraising campaigns and other outreach using platforms such as Marketo and Salesforce. The Marketing Technology Specialist is responsible for applying established processes and application templates to build email segmentation, campaign workflows, and performance reports. This role also supports implementing new technologies and enhancing integrations to streamline operations and improve digital infrastructure. This role is a liaison between the IT group and business to support the development and implementation of new systems and enhancements of existing systems. With moderate/high guidance, evaluates new IT developments and evolving business requirements, and uses elementary knowledge of University systems to recommend appropriate systems.
Responsibilities
With moderate direction from others, works closely with multiple teams within Advancement to configure technical systems to optimally deliver highly effective event, solicitation, and engagement communication programs. Collaborates with various internal stakeholders to build, test, and execute email segmentation, reporting, and campaigns within communication systems to align with business requirements. Builds Salesforce campaigns to guide campaign performance. Works with data from various sources and tools to optimize content and messaging in programs by behaviors and personas. Assists in updating marketing campaign workflows as changes to business requirements dictate. Contributes to process improvement initiatives by identifying areas where automation and operational efficiencies can enhance productivity and campaign effectiveness. Collaborates with software development teams and cross-functional stakeholders in building new and enhancing existing systems by testing, debugging, and implementing software solutions. With direction from others, provides ongoing administration and support for existing communications systems to ensure data integrity and system performance. Assists in maintaining documentation for all processes related to Digital Operations. Supports the marketing team in analyzing and reporting marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies. With moderate direction from others, provides Tier 2 support for alumni technical support response to help constituents gain access to and use Advancement Communications sites and University services. Seek opportunities for professional development that will enhance job performance including attending webinars, seminars, building networks within the University and with colleagues at peer institutions. Prepares functional, system, and program specifications. Assists in revising existing system logic difficulties as necessary, under the direction of more experienced colleagues. Supports the IT development group in building new systems and enhance existing systems. Assists in coding, testing, debugging, and implementing software solutions. Prepares documentation on system enhancements and/or alternatives. Evaluates new IT developments, keeps up with evolving business requirements, and uses knowledge of University systems to recommend appropriate systems alternatives and/or enhancements to current systems. Performs other related work as needed.
Minimum Qualifications
Education: Minimum requirements include a college or university degree in related field. Work Experience: Minimum requirements include knowledge and skills developed through Apply tot his job Apply To this Job