B2B Marketing Manager, K4B
About the position
Responsibilities
- Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals.
- Develop cross-channel programs across digital, social, paid media, event sponsorships, and partner channels.
- Translate product updates and market insights into clear, compelling marketing narratives.
- Lead the strategy, planning, and execution of paid media campaigns across B2B channels, including LinkedIn, Google, programmatic, and industry publications.
- Build media plans that support pipeline generation, account engagement, and brand awareness across mid-market and enterprise audiences.
- Own budget allocation, pacing, and optimization to maximize ROI and cost efficiency across channels.
- Partner closely with Sales to translate business goals into targeted paid media strategies that drive measurable outcomes.
- Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class targeting, tracking, and reporting capabilities.
- Ensure all media buys reinforce KYAK for Business's positioning, messaging, and creative standards across all campaign deliverables.
- Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities.
- Work with Brand Strategy to maintain a full-funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs.
- Track KPIs and communicate performance trends clearly to leadership.
- Work alongside PR to identify, evaluate, and secure high-impact event sponsorships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments.
- Work with PR to manage end-to-end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post-event follow-up.
- Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions
- Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities.
- Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners.
- Support go-to-market planning for new features, integrations, and partnerships.
- Help maintain high-quality internal communication and alignment across global regions.
Requirements
- 7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms).
- Experience building B2B multi-channel marketing programs across content, paid media, PR, and events.
- Strong understanding of sales enablement and partner marketing.
- Ability to balance strategy with hands-on execution.
- Excellent communication skills: written, visual, and verbal.
- Strong analytical mindset; comfortable using data to guide direction.
- Skilled project manager capable of owning multiple workstreams at once.
- Comfortable navigating a fast-paced, collaborative, global environment
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
- Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more
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