Content Marketing Manager (USA)
Company Overview Founded in 2004, MSIGHTS (msights.com) helps enterprise marketers maximize the value of their media through better control of marketing and data operations and by bringing together disparate results sources into cleansed, harmonized datasets that are ready for analysis and reporting. The MSIGHTS Platform integrates with a client’s existing marketing technology stack to deliver: 1) End-to-End Performance Management - connecting media budgeting and planning with media results and business outcomes to measure performance against planned KPIs; 2) Always-on Digital Accountability - providing real-time insights on media delivery including viewability, fraud, brand safety, plus more to eliminate waste; 3) Media In-Housing / Data Ops - streamlining media data onboarding, harmonization and consolidation at scale for in-house media, analytics and IT teams as well as partner organizations; and 4) Taxonomy Compliance - centrally governing the creation of URL and Campaign taxonomy, metadata and naming conventions to drive better data quality, data capture and downstream analytics. Company Core Values
- Help Clients Win
- Own Every Step
- Do What You Say
- Support Your Team
- Be An Expert
What You’ll Do
- Develop interesting data and research-driven B2B content (whitepapers, blogs, webinars, social media posts, etc.) that will drive traffic, engage and convert target prospects, and improve shared content across social media channels; content includes thought leadership, client and user testimonials, social media posts, webinars, recorded content (featuring MSIGHTS' executive team), SEO, and copy for digital marketing initiatives.
- Serve as the company's strategic storyteller with the ability to capture the MSIGHTS brand voice, and be confident and lean into being the "David" versus the "Goliath" competitors in our market space.
- Partner cross-functionally to develop a content strategy and execute a content calendar that supports the needs of the Business Development team and aligns with overarching lead generation growth goals.
- Monitor content performance and make data-informed analyses with proactive recommendations.
Areas Where You’ll Lead
- Stay up-to-date with content developments in the market and generate new ideas to draw the attention of our desired audience.
- Regularly read industry publications and news sources for new content ideas and other lead-generation opportunities.
- Ability to proactively pinpoint opportunities from industry news and how they relate to our software platform benefits.
- Self-driven, self-starter, and self-motivated, and loves setting goals and achieving them.
- Knows how to match and forward the right type of content to different audiences. Content may include email templates, whitepapers, webinars, plus more.
Ideal Work Experience
- 3+ years experience in B2B content marketing, ideally with experience from a small to medium-sized software or technology company.
- Must be a self-starter and willing to take the initiative to learn how our platform can help enterprise marketers make better decisions with better data, processes, and reporting.
- Strong communication skills, both written and verbal, and the ability to work well with internal teams. Global experience is a bonus.
- Must have a strong working knowledge of PowerPoint, LinkedIn, event platforms (e.g., ON24, etc.), and CRM or Marketing Automation platforms. HubSpot experience is a bonus.
- Must be detail-oriented, and committed to quality, all while being flexible in a fast-paced international work environment.
- Comfortable working from home as this is a Remote/Telecommute position. Ideal candidates are located in North Carolina (USA).
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