Marketing Operations and Analytics Manager

About WorkSpan The next era of growth is being driven by business interoperability. Cloud, genAI, solutions combining services and software- more and more, companies outpace their competition not just through building superior products, but by creating stronger partnerships, paths to market, and better business models for winning together. Cloud providers, service providers, tech partners and resellers are teaming up to win more deals together through co-selling. WorkSpan is building the world’s largest, trusted co-selling network. WorkSpan already has seven of the world’s ten largest partner ecosystems on our platform and $50B of customer pipeline under active management. AWS, Google, Microsoft, MongoDB, PagerDuty, Databricks and dozens of others trust WorkSpan to accelerate and amplify their ecosystem strategies. With a $30M series C and backing from world class investors Insight Partners, Mayfield, and M12, WorkSpan is poised to drive the future of B2B. Come be a part of it. Join our team for the opportunity to: ● Own your results and make a tangible impact on the business ● Develop a deep understanding of GTM working closely with leadership across sales & marketing ● Work with driven, passionate people every day ● Be a part of an ambitious, supportive team on a mission About the role:

• As our Marketing Operations Manager, you’ll be the connective tissue between marketing creativity and business precision. You’ll build the systems, automations, and data flows that make our campaigns work—and explore how AI can make them work better.

Key Responsibilities:

• Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing.
• Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
• Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
• Design and maintain lead scoring and journey frameworks to ensure Sales gets high- quality leads with full context.
• Build dashboards and reports that measure marketing performance, attribution, and ROI.
• Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
• Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.
• Help shape how WorkSpan’s marketing team becomes an AI-first growth engine.

Qualifications:

• 4+ years in marketing operations, growth marketing, or demand generation roles.
• Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
• Experience integrating with CRM systems (Salesforce preferred).
• Strong analytical and technical abilities—comfortable building workflows, managing

data, and troubleshooting integrations.

• Familiarity with UTM tracking, attribution, and funnel reporting.
• Working knowledge of HTML/CSS and basic API/webhook logic.
• Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT,

Jasper, HubSpot AI, Copy.ai, etc.).

• Excellent communication and collaboration skills—especially across technical and

creative functions.

• You’ll Succeed Here If You:
• * Love operational excellence—you take pride in clean data, thoughtful systems, and well- documented processes.
• Think like a builder—you see every marketing challenge as an opportunity to design a scalable solution.
• Have a curious, experimental mindset—you test, learn, and adopt tools that make your team better.
• Enjoy working cross-functionally with content, sales, and product teams to deliver results.
• Are energized by the idea of AI as an accelerant for creativity, precision, and decision- making.

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