Director of Performance Marketing

Suralink® is a fast-growing Software as a Service (SaaS) technology company looking for exceptional professionals to join our team. Our award-winning company has been recognized for its growth, innovation, and culture, and over 500,000 companies worldwide have used our software. Our platform was built for accountants, auditors, security professionals, investors, and other professional service firms, providing a secure, straightforward way to request, receive, track, and manage their documents at scale. If you’re looking for a promising company where you can genuinely make your mark, we’d love to talk to you. Who we are looking for: We are seeking a results-driven, impact-oriented Director of Performance Marketing to own and scale Suralink’s demand engine across paid channels, lifecycle programs, and revenue-focused experimentation. This leader is an operational powerhouse and will play a pivotal role in developing a lifecycle marketing system to fuel pipeline creation, increase velocity, and build a performance marketing function that consistently delivers efficient, predictable growth. This is a player-coach role where you will be expected to own day-to-day campaign strategy, execution & optimization while developing these skill sets in the rest of the growth marketing team. This role requires a blend of strategic clarity, analytical rigor, and hands-on execution. Key Responsibilities:

• Partner with RevOps and Marketing Leadership to develop, own, and optimize Suralink’s multi-channel performance marketing strategy to drive qualified pipeline and revenue growth through advertising, events, and partnerships.
• Manage and develop a team of growth marketers to execute on strategic growth initiatives.
• Assist in scaling both inbound and outbound demand-generation engines that align tightly with GTM priorities, geographical segmentation, and firmographic indicators.
• Partner with RevOps and Marketing Leadership to maintain performance frameworks, attribution methodologies, and reporting systems to measure channel effectiveness and ROI.
• Implement rigorous testing programs and oversee CRO initiative (creative, funnel steps, targeting, messaging) to improve CAC and conversion rates continually.
• Partner with RevOps to optimize lead routing, data governance, lead scoring, and funnel health.
• Oversee the operational creation of high-impact campaigns that resonate with both sides of our marketplace: accounting firms and their clients (CFOs, controllers, finance teams).
• Collaborate with Product Marketing to translate insights, competitive intel, and vertical nuances into compelling acquisition programs.
• Own performance dashboards and regular reporting on pipeline contribution, CAC, channel efficiency, and forecast accuracy.
• Use data to uncover insights, prioritize opportunities, and drive cross-functional decision-making.

Experience and Professional Qualifications:

• 5-7+ years of experience in performance marketing or demand generation, with at least 2 years in a leadership role.
• Proven track record driving both high velocity and ENT growth for a B2B SaaS company—ideally vertical SaaS or workflow-heavy product.
• Deep expertise with paid channels, funnel optimization, attribution, data hygiene, and marketing analytics.
• Strong command of marketing operations, workflow creation, and full use of HubSpot as both a MAP and a CRM.
• You thrive when presented with an idea in the 0-1 phase, and you can’t wait to scale it from 1-100.
• Ability to balance strategic vision with hands-on execution in a high-growth environment.
• A strategic operator who sees the whole funnel and understands levers, constraints, and opportunities to drive cost efficiency and maximize the pipeline.

Additional Preferred Qualifications: You will be required to showcase and explain at least two examples of bottom-line impact driven by demand gen initiatives you managed. At least 4 of the following HubSpot certifications

• Digital Marketing
• Content Marketing
• SEO
• Inbound
• Inbound Marketing Optimization
• Hubspot Reporting

And a minimum of 2 HubSpot bootcamps At Suralink, our values guide everything we do:

• Customer Obsessed: We seek to understand those we serve deeply and are committed to serving them better than anyone else.
• Passionately Motivated: We care about what we do, which drives us to work hard, show grit, and go above and beyond to achieve great outcomes.
• Constantly Improving: We are eager to learn and grow. Challenges are opportunities to innovate and enhance our solutions.
• Team Focused: We know that our success is built together. We support one another and celebrate team achievements.
• Highly Reliable: We demonstrate good judgement, honor our commitments, and are accountable for our results.

Why Suralink? There’s a lot to love about working at Suralink! Here are a few of the benefits you can expect:

• Remote-friendly police
• Medical/vision/dental insurance
• Life, short-term disability, and long-term disability insurance
• Generous Paid time off, including flexible floating holidays that you choose
• Parental leave
• Professional development allowance
• Community involvement

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