Experienced Senior Manager, Customer Strategic Insights – Driving Business Growth through Data-Driven Insights
At arenaflex, we're on a mission to revolutionize the way we understand and engage with our customers. As a Senior Manager, Customer Strategic Insights, you'll play a pivotal role in driving business growth by leveraging data-driven insights to inform our customer strategies. If you're a seasoned professional with a passion for analytics, customer engagement, and strategic thinking, we want to hear from you.
About arenaflex
arenaflex is a global leader in the food and beverage industry, with a rich history of innovation and customer-centricity. Our company purpose is to refresh the world and make a difference, and we're committed to creating a culture that's grounded in our values of curiosity, empowerment, inclusivity, and agility. We believe that our diverse and inclusive workplace is a key driver of our success, and we're dedicated to supporting the financial and personal well-being of our employees.
About the Role
As a Senior Manager, Customer Strategic Insights, you'll be responsible for leading category management and guest insights projects, working closely with our Growth, Customer Marketing, and Sales organizations. You'll develop strategies and tactics to maximize opportunities for our customers, categories, and arenaflex, using a variety of vehicles including customer and category reviews, primary research, and enabling materials for the broader FSOP organization.
Key Responsibilities
* Department Subject Matter Experts: Lead by example with FSOP analytics/data asset tools and resources, serving as a subject matter expert and thought leader in the field.
- Insights Generators: Develop and communicate compelling insights and stories about the state of FSOP categories and customer landscapes, using data and analytics to inform our customer strategies.
- Customer Collaborators: Focus on strategic and informed customer business planning, ongoing customer commitment, and assortment strategies with key portfolio customers.
- Network Promoters: Sync with Human Insights, Retail Category Leadership, Planning & Strategy Departments, and our broader Customer Value and Growth department to ensure consistent messaging and alignment.
- Capability Advocates: Align with Platform Services, Retail Category Leadership, and Human Insights to ensure arenaflex remains at the forefront of analytic/data assets in FSOP.
Experience
* 8+ years of work experience, preferably in the CPG industry
- Bachelor's degree required; MBA or other advanced degree preferred
- Regular customer engagement strongly preferred
- Background of owning and using primary research projects and budgets strongly preferred
- Experience with Foodservice and On-Premise preferred
- Experience presenting to senior leaders of own and external organizations preferred
- A mix of strong analytical, project management, and storytelling experiences
- Prior consulting and category management or sales experience a plus
- Proven track record for delivering sustainable results
Technical/Functional Skills
* Heavy usage with arenaflex Foodservice data sources and subscribed platforms (Dine, CBL, NPD, Datassential, Technomic, Mintel, Euromonitor)
- Willingness to learn new tools/solutions and become an active ambassador of new programs
- Leadership of fielding primary qualitative and quantitative research; connecting business needs to appropriate research methods, and extracting strategic, actionable value from studies
- Advanced strategic thinking, including framing of issues, solutions, and paths to implementation
- Business planning, inclusive of corporate and customer needs/considerations
- Highly analytical, incorporating market and customer research, financials, customer & sales team feedback
- Ability to collaborate with key internal/external cross-functionals; effectively influencing a wide variety of stakeholders
- Strong ability to manage multiple deadlines from different stakeholders, and ability to prioritize the highest leverage opportunities
- Effective communication & building relationships at all organizational levels
- Ability to champion initiatives end-to-end
- Highly proficient in Excel, PowerPoint – with experience in Power BI – as platforms for integrating disparate data sources with compelling visuals and language
What We Offer
* Iconic brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter
- Exposure to world-class leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights
- Creative team culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation
- Competitive compensation and benefits package
- Opportunities for career growth and development
- Collaborative and dynamic work environment
How to Apply
If you're a motivated and experienced professional looking to join a dynamic and innovative team, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We can't wait to hear from you! Apply Job! Apply for this job