Digital Media Analyst

L2T is a premier digital marketing company with 20 years of experience in the automotive industry. The Digital Media Specialist will create and manage paid search, display, and video campaigns, collaborating with teams to ensure client satisfaction and performance in a competitive digital market.

Responsibilities

• Achieve Client business objectives through execution of digital media strategies
• Manage digital media campaigns to achieve performance goals of clients via Google Ads
• Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upselling
• Track, manage and allocate monthly budgets for client accounts
• Perform ongoing ad copy and keyword discovery, expansion, and optimization
• Track, report, and analyze paid search performance. Support communication of account performance on monthly basis
• Execute tests, collect and analyze data, identify trends and insights to demonstrate results and potential of new tools and technologies
• Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions
• Review and analyze data sets to determine trends and benchmarks for digital ad campaigns
• Develop and present data analyses and recommendations internally and externally
• Create and upgrade processes and procedures to be more effective in providing targeting recommendations

Skills

• Bachelor's degree in advertising, Marketing, Communications, Business Administration, or equivalent
• Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained
• This position is not eligible for visa sponsorship. We were unable to consider candidates requiring CPT, OPT, or any other work authorization sponsorship at this time
• 1-2 years of experience working within a high volume of Google Ads campaigns
• Google Analytics knowledge
• Current Google Ads (search, display and video) certifications
• Ability to learn multiple new platforms
• Proficient with Microsoft Office
• Exceptional verbal and written communication skills
• Effective communication and collaboration with the sales, account management, and delivery teams
• Strong attention to detail, problem solving and analytical skills
• Ability to manage time and multiple tasks to meet competing deadlines
• Ability to translate technical aspects of digital campaign management into customer-facing business language
• Ability to flourish in a rapidly paced, fast-moving technology work environment
• Self-directed and effectively working independently, yet able to contribute effectively to a high-performance team
• Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success)
• Experience with Google Display campaigns
• Experience with Google Analytics and Google Tag Manager
• Experience within the marketing or automotive industry
• Knowledge of SQL queries and basic database mapping
• Experience with data visualization tools such as Tableau, Power BI or Google Data Studio

Benefits

• Medical
• Dental
• Vision
• Life insurance
• Short and long-term disability
• Commuter benefits
• Paid Maternity Leave
• Employee Assistance Program (EAP)
• 401(K) retirement plan with a company match
• 15 PTO (1st Year)
• 12 Paid Holidays
• Summer Fridays

Company Overview