Analyst, Sales Research & Insights

The E.W. Scripps Company is seeking a detail-oriented Analyst to join the Sales Research & Insights team. This role will focus on providing network performance metrics and actionable insights to support CTV/Digital sales efforts, collaborating with various teams to enhance revenue generation.

Responsibilities

• Collect, analyze, and interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports and ad hoc requests
• Synthesize information from multiple data sets into digestible insights to be used effectively by our Sales team to drive revenue
• Develop a deep understanding of data to discern between actual performance issues and data integrity errors to ensure accurate reporting and analysis
• Proactively develop external facing materials for advertising clients (e-blasts, trade ads, etc.)
• Work with the marketing team to produce impactful ROI research analyses for brand partnerships
• Partner with the design team to position research data in a creative, concise, and compelling manner

Skills

• Bachelor's Degree in Media, Communications, Marketing, Math/Statistics, or a related field
• Minimum 1 year of experience in a TV research role required
• Excellent personal computer skills, including Excel and PowerPoint
• Strong math and data analysis skills are necessary, along with the capability of transforming large data sets from multiple sources into actionable insights
• Experience with MRI-Simmons and various Nielsen systems, including National TV Toolbox (Nielsen MRI Fusion, R&F, etc.), NNTV, Ad Intel, and Nielsen Buyer Insights
• Solid written and verbal communication skills required. Must be able to effectively communicate and be comfortable presenting
• Strong data visualization skills needed. Also, the ability to give creative direction to the design team to create compelling sales materials
• Ability to work both independently and with a team, bringing strong organizational abilities, project management skills, and impeccable attention to detail
• Strong work ethic and must be able to handle multiple assignments at once in a fast-paced environment
• Generally, 2-5 years experience in a related field preferred
• Experience with digital measurement and CTV sales positioning a plus
• Familiarity with iSpot, Qualtrics, Cint, developing and executing primary/custom research studies a plus

Benefits

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

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