[Remote] Paid Social Manager
Note: The job is a remote job and is open to candidates in USA. MoneyGram is a global financial technology leader seeking a Paid Social Manager to support and execute Meta and TikTok campaigns. The role involves managing campaign performance, collaborating with creative teams, and contributing to testing cycles, all aimed at enhancing the company's performance marketing efforts.
Responsibilities
- Execute and optimize paid social campaigns across Meta and TikTok for your assigned region—managing budgets and tracking performance against growth KPIs
- Partner with creative teams to launch and iterate on new ad creatives, learning how to identify winning content and scale performance
- Contribute to creative testing cycles—helping build testing pipelines for audiences, placements, bidding strategies, and new creative hypotheses
- Track campaign performance and support reporting—sharing insights with regional and global stakeholders
- Collaborate cross-functionally with analytics, CRM, and regional marketing teams to align on goals and ensure campaigns support broader funnel performance
- Stay on top of platform trends, competitor activity, and shifts in customer behavior within your region—surfacing new opportunities to test
- Work with platform partners (Meta, TikTok) to apply best practices and leverage regional insights
Skills
- Bilingual fluency in English/French required
- Hands-on experience running paid social campaigns (agency or in-house), ideally in a consumer-facing environment
- Familiarity with Meta Ads Manager and TikTok Ads Manager; comfort with campaign setup, optimization, and reporting
- A data-driven mindset with the ability to interpret performance results and turn them into actionable insights
- Strong interest in creative performance and eagerness to learn how to build and evaluate testing roadmaps
- Detail-oriented, organized, and able to manage multiple campaigns at once
- A strong understanding of different local digital landscapes
- Growth mindset—hungry to learn, experiment, and progress toward greater ownership and responsibility
Benefits
- Participation in our annual bonus plan
Company Overview