Senior Associate, Paid Strategy and Planning
Starcom is a global communications planning and media leader with over 80 years of history. The Senior Associate in Paid Strategy and Planning will help drive innovative strategies, research and write media Point-Of-Views, and optimize marketing activities to meet client objectives.
Responsibilities
- Help drive day-to-day innovative strategies to meet and exceed client business objectives
- Provide research for and write media Point-Of-Views (POVs)
- Present media plans and provide plan maintenance including objectives/strategies and updates
- Assist with optimizing, implementing, and analyzing marketing activities
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Foster strong relationships with internal teams and client groups
Skills
- 1-2+ years of experience in media planning experience across media channels, digital media planning experience preferred
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational, communication, time management, and problem-solving skills
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
- Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
- Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus)
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Company Overview
Company H1B Sponsorship