Manager, Conversion Rate Optimization (CRO)

At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!

About the Role

SolarWinds is seeking a strategic and results-driven Manager, Global Digital Advertising to lead the development and execution of global brand advertising, including TV/Video, Digital, Content Syndication, and Social. In this role, you will own the paid advertising plans. Your objectives include creating a unified strategy to drive top-of-funnel conversions for inbound demand generation. The ideal candidate is experienced with B2B performance marketing and fluent in working with revenue-based goals. This is a matrixed role with Global Marketing teams to optimize SolarWinds' impact through digital channels.

Key Responsibilities

• Manage the development and execution of brand advertising assets for Digital, Paid Social, TV/Video, Print, OOH, Audio, and Event Activation channels while ensuring tight integration with overall brand, demand generation, and ABM campaigns.
• Manage creative rotation and assets trafficking details with the media team and agencies in support of approved creative rotation plans.
• Manage agency performance: Supervise external agency relationships for key channels; review agency reports and run internal reports to monitor performance and seek improvement opportunities.
• Plan, set up, and optimize digital marketing campaigns for targeted/programmatic display, paid social, and content syndication to drive full funnel impact.
• Handle media buying through either direct deals or agencies. Work with a digital agency about campaign briefing, day-to-day communication, challenging media plans, campaign optimization, budget allocation, and evaluations.
• Own analytics tool management, reporting, and performance measurement, and determine the effectiveness of channels you own.
• Collaborate with the internal team at SolarWinds to share experiments, learn from other markets, and accelerate your impact.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision-making to optimize.
• Execute high-impact A/B tests to help continually improve performance.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Qualifications

• 5-8 years of advertising agency experience or client-side experience in advertising.
• Has led or supported the execution of advertising campaigns with a solid understanding of the production process, in support of media plan deliverables
• Experience managing and using the 6sense ad platform, and how to create audience targets using intent data
• Has B2B advertising experience.
• Strong knowledge of digital marketing best practices and strategy
• Data-driven, analytical mindset. Experience in working with data-driven optimizations.
• Experience with Adobe Analytics, bolthires Analytics, Tableau, GA4, Looker, Marketo, 6Sense, Salesforce, Hushly, and Muntiny is a plus.
• Ability to travel domestically and internationally 10% + SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds Privacy Notice: Apply tot his job

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