Social Media Manager

Boba Tea Protein is a fast-growing wellness brand innovating at the intersection of boba and fitness. They are seeking a Social Media Manager to develop and execute a social media strategy that engages their Gen Z audience through content creation and community management.

Responsibilities

• Film and edit content for our TikTok and IG Reels
• Generate and execute monthly content calendar
• Design engaging posts, stories, and short-form videos that align with current trends and cultural moments to boost audience interaction
• Distribute content across TikTok and IG
• Foster a vibrant online presence by promptly responding to comments, messages, and tags in a voice consistent with our brand
• Spot and seize opportunities to engage creatively in conversations, driving brand relevance and visibility
• Work closely with marketing, creative, and product teams to roll out unified campaigns that support launches, brand milestones, and key initiatives
• Ensure all social strategies align with broader business objectives through strong cross-functional collaboration
• Keep a finger on the pulse of social media trends, features, and platform shifts to inspire fresh, forward-thinking content ideas
• Suggest new approaches to maintain a competitive edge and cultural relevance
• Monitor and track key performance indicators like engagement, reach, and conversion to evaluate content effectiveness
• Deliver actionable insights and reports to continuously refine content strategy and campaign impact

Skills

• Demonstrated at least 1-year of hands-on experience with both creating video content and managing the community
• Demonstrated success in producing compelling content across Instagram and TikTok
• Strong writing and editing abilities, with an instinct for expressing a brand's unique tone and personality
• Comfortable using analytics tools to track performance and guide content strategy
• Creative mindset with a passion for visual storytelling, emerging trends, and strong design sensibilities
• Highly organized and capable of working in a dynamic, fast-moving environment
• Degrees in creative advertising, visual communication, graphic design, or other relevant degree
• Familiarity with design tools like Adobe Creative Suite, Canva, or similar platforms

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance

Company Overview