Associate Director, Analytics – Pharma
Job Description:
- Evolve and expand the agency’s data and analytics offerings by integrating insights across all touchpoints in the pharmaceutical marketing ecosystem and advancing capabilities in segmentation, targeting, predictive modeling, and real-world evidence integration.
- Be actively involved in client engagements with internal and external stakeholders, instilling confidence and elevating analytics from tactical execution to strategic advisory.
- Design and implement measurement frameworks that clearly link marketing initiatives to meaningful business outcomes, including prescription (Rx) lift.
- Lead the development of dashboards, reports, and actionable insights from key marketing data sources (including website engagement, paid media performance, email campaigns, and omnichannel journeys) to inform strategy, optimize execution, and drive continuous improvement.
- Partner with client services teams to drive growth across existing accounts:
- Deepen engagement with clients already leveraging data and analytics to expand scope and impact.
- Identify opportunities to introduce analytics-led solutions to clients not yet utilizing these capabilities.
- Actively support new business development efforts by:
- Contributing to RFP responses, proposal development, and analytics-driven case studies.
- Representing the agency in new business pitches and strategic engagements, positioning data and analytics as a core differentiator.
- Mentor a high-performing analytics team, continuously elevating capabilities to meet evolving client and market demands.
- Promote a culture of learning, innovation, and excellence in the use of pharmaceutical data assets, analytics tools, and strategic applications.
- Drive continuous improvement across methodologies, platforms, and deliverables, ensuring the team remains at the forefront of data-driven marketing in life sciences.
Requirements:
- Deep understanding of pharmaceutical data ecosystems and methodologies.
- Expertise in multi-touch attribution and measurement frameworks.
- Experience with data platforms and tools used in pharmaceutical marketing (Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, etc.)
- Strong working knowledge of SQL and experience integrating, querying, and validating custom data sources to support advanced analytics and measurement initiatives.
- Ability to tell a compelling story with data and driving client decision making through compelling data insights.
- Strong client communication skills, including the ability to present complex analytical concepts clearly to non-technical stakeholders.
- Ability to translate ambiguous business questions into structured analytics approaches, hypotheses, and measurement plans.
- Comfort working with imperfect, incomplete, or evolving datasets.
- Experience partnering with cross-functional teams (media, strategy, technology, data engineering) to operationalize analytics solutions
- 7+ years of experience in analytics and data.
- Experience building and maintaining strong client relationships, understanding client needs.
- Team mentorship and leadership.
- Ability to identify and pursue growth opportunities to expand services to clients and to participate in the process of new business development.
Benefits:
- Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
- 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
- Parental Leave. Generous paid time off for parents to bond with their newest addition
- Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
- And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
Apply tot his job Apply To this Job