Director of Customer Acquisition – Web & Cloud Application Development

At arenaflex, we're on a mission to revolutionize the way people interact with the web, and we're looking for a talented Director of Customer Acquisition to join our team. As a key member of our marketing leadership, you'll be responsible for creating and implementing strategies to acquire, convert, and monetize customers, driving growth and revenue for our web and cloud applications.

About arenaflex

arenaflex is a global company with a passion for innovation and a commitment to making the web a better place. We're the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. With over 1900 Automatticians in 96 countries speaking 120+ different languages, we're a distributed company that values diversity, equity, and inclusion. Our mission is to democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.

Key Responsibilities

As our Director of Customer Acquisition, you'll be responsible for:

• Optimizing new user flows from host partners to increase free-to-paid conversion rate
• Creating and scaling new paid media campaigns across platforms, campaign types, and targeting methods
• Growing organic website traffic and conversion by leveraging new content and other organic acquisition strategies
• Leveraging plugin listings to increase acquisition from key WordPress entry points
• Expanding revenue via targeted upsell and incentive uplift of our free user base
• Generating insights to improve creative across customer touchpoints
• Discovering new sources of growth by testing new ads, funnels, and marketing channels

Requirements

We're looking for a seasoned marketing leader with a passion for growth and a knack for solving problems. You'll need to have:

• Marketing Strategy: A deep understanding of the levers of a scaling business, with the ability to identify and analyze key metrics and prioritize strategies to escalate growth in new users and paid conversions.
• Acquisition Channels: Experience developing and scaling paid and organic campaigns across any channel, including SEM, paid social, video, and display. You'll be excited to test into new channels and new technologies to find growth.
• Analytical Capabilities: The ability to own the measurement framework of how our growth strategies impact the business, with a strong comfort level analyzing data from multiple sources to generate insights. You'll report on performance to leadership, measure attribution, measure estimated vs. actualized impact, and overall incremental impact to the arenaflex business.
• Communication: Strong writing skills with an understanding of your audience, with the ability to gain support for your ideas with leadership, get the team on board, as well as write compelling copy for landing pages, ads, and emails.
• Leadership: Experience mentoring a team for continued professional development, uplifting the morale of the team with a positive mentality.
• Project Management: The ability to develop systems for accountability across teams and drive initiatives forward to completion, measuring and reporting on estimated vs. actualized impact.
• Knowledge of WordPress: Understanding and knowledge of the WordPress ecosystem is a plus, including having built websites on the WordPress platform, being a member of the WordPress community, and/or understanding the various products and tools within the arenaflex portfolio.

What You'll Love About This Opportunity

* You'll be a leader on a small team with a huge opportunity to scale

• You'll work in a remote-first culture that prioritizes results instead of time spent at a desk or sitting in meetings
• You'll have the space to think big, set your own roadmap, and deliver
• You'll love solving problems and discovering opportunities to help people succeed

Compensation and Benefits

We offer a competitive salary range of $140,000-$180,000 USD, paid in local currency, regardless of location. We also offer a range of benefits, including:

• Comprehensive health insurance
• Generous parental leave policy
• Flexible work arrangements
• Professional development opportunities
• Access to cutting-edge technology and tools
• A dynamic and supportive work environment

Diversity, Equity, & Inclusion at arenaflex

We're committed to improving diversity in the tech industry and strive to create a workplace that's inclusive and respectful of all individuals. We welcome differences and encourage participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.

How to Apply

If you're a motivated and experienced marketing leader looking for a new challenge, we'd love to hear from you. Please apply through our website and include your resume, a cover letter, and any relevant work samples. We can't wait to hear from you! Apply for this job