Research Analyst, Media Insights & Channel Strategy (Remote)

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements. Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA. Due to our continued growth, we are hiring for a Research Analyst at M3 MI, an M3 company. About the Business Unit: M3 MI serves the consumer and professional health market with industry-leading syndicated survey data and insights covering patient and HCP attitudes, behaviors and media consumption, and HCP advertising intelligence, to help clients better understand their customers and make informed marketing decisions. M3 MI’s clients include pharma, medical device and hospital advertisers, their ad agencies and the digital and traditional media channels they work with. We support clients in marketing, advertising creative, strategy and media planning, media research and sales, and many other roles that rely on M3 MI data to succeed in their jobs.

Job Description

We are seeking a Research Analyst with pharma or other healthcare marketing/advertising/media experience who is fascinated by how healthcare professionals (HCPs) and patients consume information, and how pharma and other healthcare marketers connect with these customers. Our work focuses on the "where", "how" and “why” of health communications, utilizing our deep syndicated datasets to analyze overall media consumption, channel preferences (digital, print, social, peer-to-peer), and the underlying attitudes that drive these behaviors. Your job will be to take this data and help pharma clients and their advertising agencies and media partners understand the most effective ways to reach their audience. You will work under the guidance of a senior lead to transform survey findings into strategic recommendations that inform omnichannel media plans and communication strategies.

Key Responsibilities

• Media & Channel Analysis: Extract and interpret insights from large-scale syndicated studies regarding how HCPs and patients interact with various media platforms.
• Competitive advertising analysis: Mine M3 MI ad intelligence data to understand advertising investment, audience targeting and messaging strategies of customers and their competitors
• Strategic Utility: Focus on the actionability of the data. You will help answer the client's core questions such as: "Which channels should we prioritize to reach this specialty, and why?"
• Agency-Style Deliverables: Design and build high-quality PowerPoint presentations that move beyond simple charts to provide a "strategic POV" on media consumption and advertising trends.
• Synthesis of Attitudes & Behaviors: Connect qualitative attitudes (e.g., trust in specific information sources) with quantitative behavior (e.g., frequency of use) to build a complete audience profile.
• Stakeholder Support: Partner with our Sales and Service teams to ensure our insights align with the client’s broader media planning and marketing objectives.

Qualifications

• Experience: 3+ years at a media planning agency, communications consultancy, or healthcare research firm. You should be familiar with how agencies and consultants use data to justify media spend and strategy and have hands-on experience with industry-standard media planning and competitive intelligence tools such as Nielsen, MRI Simmons, Comscore, or MediaRadar.
• Industry Knowledge: Understanding of the healthcare/pharma media landscape—for example, knowing the difference between point-of-care networks, professional journals, and digital peer-to-peer platforms.
• Data Interpretation & Communication: Proven ability to look at audience consumption data and translate it into a "So What?" for a media buyer or brand strategist.
• Technical Skills: High proficiency in Excel, Cross-tabulation platforms such as Nielsen Clear Decisions or Telmar (analysis of large datasets), and PowerPoint (visualizing strategic takeaways).
• Remote Pro: Strong communication skills and the ability to work independently and proactively within a collaborative, remote team.

Preferred Skills

• Direct experience with M3 MI platforms and data is a significant advantage.
• Experience with data visualization/dashboard tools like Power BI, Dapresy, or Tableau.
• Education in Advertising, Communications, Marketing, or a related field.

Additional Information Benefits: A career opportunity with M3 USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
• M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate. #LI-JM1 #LI-Remote Apply tot his job Apply To this Job