Senior Customer Relationship Marketing Manager

At arenaflex, we're on a mission to revolutionize the way we connect with our customers and drive business growth through innovative marketing strategies. As a Senior CRM Marketing Manager, you'll play a pivotal role in developing and executing engagement campaigns that delight our most active and pet-obsessed customers. If you're a customer-centric and data-driven marketing expert with a passion for email and direct marketing, we want to hear from you!

About arenaflex

arenaflex is a leading e-commerce company that's changing the way people shop for their pets. With a commitment to customer satisfaction and a passion for innovation, we're constantly pushing the boundaries of what's possible in the pet food industry. Our team is dedicated to creating a culture of inclusivity, diversity, and collaboration, and we're excited to welcome like-minded individuals to join our journey.

Job Summary

As a Senior CRM Marketing Manager at arenaflex, you'll be responsible for developing and executing multi-channel marketing campaigns that drive customer engagement and incremental sales. You'll work closely with internal teams, including product marketing, engineering, and data science, to ensure seamless execution and maximum impact. If you're a seasoned marketing professional with a track record of success in email and direct marketing, we want to hear from you!

Key Responsibilities

* Develop and execute multi-channel marketing campaigns that drive customer engagement and incremental sales, with a focus on email campaigns to drive the food business at arenaflex.

• Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
• Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking.
• Deep dive different data streams to ensure correctness of targeting and build sensitivity models to size opportunity and risk associated with proposed initiatives.
• Collaborate with the experimentation team to craft a strategic vision and roadmap for automation and leverage CRM data to drive personalized and contextual experiences that increase customer engagement.
• Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings.
• Drive a customer-first approach to all experiences and effectively partner across the organization to ensure seamless execution.
• Stay up-to-date on email and push best practices, technologies, and trends, and work with data science and experimentation teams to create and implement advanced customer segmentation models to improve audience targeting.

Essential Qualifications

* 7+ years of email and/or direct marketing experience, with a focus on e-commerce preferred.

• Bachelor's degree, with a Master's degree a plus.
• Data-driven and analytical, with a strong ability to interpret and identify insights through data.
• Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze).
• Deep understanding of how to enable behavioral, demographic, and transactional data to drive personalization.
• Experience with email optimization and personalization platforms and project management tools (JIRA) required.
• Strong communication skills (verbal and written) with the ability to clearly articulate information that influences data-driven business decisions.
• Proven experience in an email management function and outstanding attention to detail.
• Knowledge of SQL, Tableau, and other data analytics tools.
• Experience working with a Customer Data Platform (CDP).
• Understanding of incrementality testing, statistical significance, and lifetime value.

Preferred Qualifications

* E-commerce or CPG marketing background a plus.

• Experience working with Braze or Moveable ink.
• Knowledge of the pet food industry.

What We Offer

* Competitive salary and benefits package.

• Opportunity to work with a leading e-commerce company in the pet food industry.
• Collaborative and inclusive work environment.
• Professional development and growth opportunities.
• Flexible work arrangements, including remote work options.
• Access to cutting-edge technology and tools.
• Recognition and rewards for outstanding performance.

How to Apply

If you're a motivated and customer-centric marketing professional with a passion for email and direct marketing, we want to hear from you! Please submit your application, including your resume and a cover letter, to [[email protected]](mailto:[email protected]). We can't wait to hear from you!

Equal Opportunity Employer

arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a culture of inclusivity and diversity, and we believe that our differences are what make us stronger. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform the job requirements, please contact [email protected]. Apply for this job