[Remote] Programmatic Strategy Manager

Note: The job is a remote job and is open to candidates in USA. Exact Marketing is a digital media buying service dedicated to helping agencies and brands deliver innovative campaigns. The Programmatic Strategy Manager will be responsible for managing and optimizing digital media campaigns, collaborating with sales teams, and developing strategic partnerships to ensure client success.

Responsibilities

• Quickly become well-versed in our industry-leading products and services across video, mobile, and display advertising
• Conceptualize, place, optimize, and report on digital media campaigns for many clients across several DSPs
• Work directly with our sales team to conceptualize and sell cutting-edge digital media campaigns to our agency and brand direct partners
• Develop and maintain strategic partnerships with advertising agencies, brands, and media buyers, nationwide
• Take ownership of accounts to ensure success in collaboration with the larger team
• Strategize among the larger team new technologies, data providers, and partners that can be integrated or acquired for additional capabilities for our partners

Skills

• At least 1 year of demonstrable firsthand experience placing media buys directly on DSPs
• Ability to articulate a strong understanding of advertising campaign strategies
• Expectational communication and project management skills
• Familiarity with B2B and B2C campaigns
• Ability to manage several marketing campaigns simultaneously
• Strong problem-solving skills
• Positive, can-do attitude, with the ability to work with sales professionals, and ability to prioritize numerous projects simultaneously
• Direct experience with DSPs including Stack Adapt, The Trade Desk, and Simpli.Fi
• Direct experience with social media platforms including Meta, TikTok, Google, Snapchat, Pinterest, etc
• Experience reporting campaign results directly to clients and partners
• Experience placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models
• Experience with foot traffic attribution models

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Company Overview