[Remote] Director, Marketing – Pet Resorts

Note: The job is a remote job and is open to candidates in USA. NVA Pet Resorts is seeking an experienced Marketing Director to lead and scale a data-driven marketing team. The role involves setting marketing strategy, leading a high-performing team, and collaborating with various departments to drive brand awareness, customer acquisition, and retention across its multi-brand portfolio.

Responsibilities

• Own Pet Resorts’ overall marketing, growth, and retention strategy across all channels and customer touchpoints
• Set marketing priorities, roadmap, and resourcing to support annual and multi-year growth goals
• Own marketing KPIs, dashboards, budget, and ROI optimization
• Serve as the voice of marketing on the Pet Resorts Leadership Team
• Use data and insights to guide decisions, prioritize initiatives, and report performance to executive stakeholders
• Lead, coach, and develop a team of marketing managers and their teams
• Set clear goals, performance standards, and accountability
• Hire, retain, and develop high-performing talent
• Foster a culture of collaboration, innovation, and results
• Partner with Operations, Finance, IT, Analytics, and enterprise teams to deliver full-funnel marketing plans that drive same-store growth, acquisition, and retention
• Collaborate with executive leadership on go-to-market strategy, pricing, positioning, and offerings
• Share learnings and best practices across NVA business units
• Ensure consistent, on-brand messaging and campaigns across all channels and +40 brands; oversee creative development, promotional calendars, partnerships, and crisis communications
• Lead acquisition strategy, media mix, and performance optimization to drive efficient growth; oversee planning models, pricing strategy, and competitive and consumer insights. Accelerate De Novos ramp time to break even more quickly via emphasizing demand gen in these sites
• Own website, digital experience, loyalty, referral, and membership strategies; optimize conversion across the customer journey through testing and experimentation
• Oversee marketing technology stack, tools, and processes to improve scalability and efficiency
• Leverage consumer insights, analytics, and market trends to inform strategy and decision-making
• Partner with enterprise teams to adopt and scale shared platforms and tools
• Develop industry-leading loyalty program, partner with Tech team on app development, and influence a seamless customer experience
• Ensure measurement and optimization of paid media spend, specifically leading the team to evaluate and evolve the media matrix to maximize ROMI/ROAS for agreed upon metrics
• Continue well-developed customer acquisition and lead generation programs, including evaluating promotional effectiveness to attract best customers at lowest cost
• Cultivate focus on customer retention via overseeing the development of robust lifecycle marketing tactics as well as developing audience segmentation to define highest value clients and lifetime value
• Depending on broader NVA enterprise direction and timing, develop approach to GP/Ethos partnerships to elevate the continuum of care for NVA clients

Skills

• 10+ years of progressive marketing experience, with 3–5+ years leading and developing teams
• Experience owning multi-channel marketing strategies and budgets
• Strong business, analytical, and financial acumen with a data-driven mindset
• Demonstrated ability to translate strategy into execution and results
• Excellent communication and executive stakeholder management skills
• Bachelor's degree
• Experience with marketing technology platforms and analytics tools
• Experience in services, hospitality, or pet-related industries
• Entrepreneurial mindset with strong operational judgment

Company Overview

• At NVA General Practice, we’re on a mission to give every pet their best life. It was founded in 1996, and is headquartered in Agoura Hills, California, USA, with a workforce of 10001+ employees. Its website is https://www.nva.com/.

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