SEO & Paid Ads Growth Manager (Remote)

SEO & Paid Ads Growth Manager (Remote)The Opportunity Are you an SEO pro who actually knows how to win in organic search — not by chasing gimmicks, but by building scalable traffic systems, content strategy, and technical SEO foundations that compound for years? Jack Westin, a leader in MCAT preparation, is hiring a high-performing SEO & Paid Ads Growth Manager to drive measurable growth across organic and paid acquisition. You will own the strategy and execution that brings future doctors to Jack Westin — helping students discover world-class prep through content, product-led SEO, and intelligently managed paid campaigns. This is not a “write blogs and track keywords” job. This is a growth leadership role where you’ll work directly with a fast-moving team to push rankings, conversion, and revenue. Why Jack Westin?

• Mission-driven growth: Your work helps students reach medical school and become physicians.
• Category authority: Jack Westin is a trusted brand with strong product-market fit and deep content assets.
• Real ownership: You’ll run the SEO roadmap end-to-end and manage paid channels without micromanagement.
• Fast execution culture: We move quickly, measure results, and build what works.
• Remote autonomy: Flexible and remote-first, with high standards and clear expectations.
• Competitive compensation: Strong base + performance upside based on growth outcomes.

What You’ll Achieve: Core ResponsibilitiesOwn and scale SEO growth (primary focus)

• Build and execute a measurable SEO strategy across content, technical SEO, internal linking, topical authority, and programmatic opportunities.
• Drive a content engine that ranks for competitive MCAT / premed searches while maintaining quality and credibility.
• Lead technical SEO improvements in collaboration with engineering (site architecture, indexation, structured data, Core Web Vitals, page templates, rendering issues, etc.).
• Identify and execute high-impact SEO experiments (template changes, on-page upgrades, conversion improvements, content refreshes, cannibalization fixes).
• Perform keyword research, clustering, and intent mapping — then turn it into roadmaps that ship.

Run paid acquisition intelligently (secondary but meaningful)

• Own or manage paid search / paid social campaigns with ROI accountability (Google Ads, YouTube, Meta as needed).
• Build & optimize landing pages + funnel flow (conversion rate is part of the job).
• Manage budget allocation and bidding strategy with strong discipline.
• Track performance by cohort and funnel stages (not vanity metrics).

Reporting, attribution, and accountability

• Own growth reporting dashboards and weekly performance narrative.
• Diagnose traffic / conversion shifts and propose fixes quickly.
• Coordinate analytics/tracking with the team (GA4, Search Console, conversion tracking, attribution, etc.).

Who We’re Looking For: Skills & QualificationsRequired

• 5+ years of SEO experience, with proven results (not just “worked on SEO”).
• Strong command of:
• Technical SEO fundamentals
• Content strategy + editorial planning
• Internal linking strategy
• SEO tools (GSC, Ahrefs/Semrush, Screaming Frog, etc.)
• Experience managing Google Ads (or equivalent paid channel ownership) with ROI accountability.
• Strong analytical ability: you can use data to explain what happened, why it happened, and what to do next.
• Ability to work independently in a fast-moving environment and ship work weekly.

Nice to have

• Experience in EdTech, test prep, B2C subscription, or info-product funnels.
• Experience with programmatic SEO (scaling pages with templates + quality controls).
• Familiarity with modern web stacks (WordPress, Next.js, custom CMS, etc.).
• CRO experience (A/B testing, offer experimentation, landing page iteration).
• Understanding of the pre-med / MCAT journey.

Success Metrics (First 90 Days)

• Build and ship a clear SEO roadmap with meaningful wins delivered.
• Improvements in:
• Indexed pages quality and crawl health
• Rankings for target terms (especially mid/high intent)
• Organic conversions (account creation, lead capture, sales assist)
• Paid campaigns stabilized with:
• Clear funnel tracking
• Improved cost per lead and lead quality
• Practical learnings shipped into landing page improvements

Job Type Full-time

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Flexible schedule
• Work from home

Application Question(s)

• Share 2–3 examples of SEO wins you personally drove (what you changed + results).
• What SEO tools do you rely on most and why?
• What’s your approach to balancing SEO growth with paid acquisition ROI?

Education Bachelor’s degree (Preferred) Experience

• SEO: 5 years (Required)
• Google Ads or paid acquisition management: 2 years (Preferred)

Pay: $120,000.00 - $180,000.00 per year Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

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