Social Media Strategist, Regulated

Job Description:

• Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset.
• Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem.
• Liaise with writers and designers to ensure content is informative, on-strategy and appealing.
• Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social.
• Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation.
• Help identify influencers and seek user-generated content if appropriate for clients.
• Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals.
• Define and improve community management and content development processes.
• Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.
• Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations.
• Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis.
• Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term.
• Lead and support client meetings and communications.
• Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates.
• Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities.
• Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo.
• Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations.
• Act as a resource to help fuel organic business growth for ICUC.
• Work with Growth and Client teams on renewals/account changes as required.
• Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage.
• Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team.
• Proactively provide updates on account health to Growth/Client teams as needed.
• Adopt and educate on up-and-coming platforms and technology.
• Share inspirational and educational resources within strategy and other departments.
• Train internal teams to integrate, maintain and update a cohesive social media strategy.
• Lead and inspire a team of social strategists and social media managers by creating a positive work environment, fostering creativity, innovation and collaboration.
• Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals.

Requirements:

• At least 7 years of social media management and reporting experience, demonstrating expertise in overseeing social media activities.
• Proven work experience as a Social Media Strategist, showcasing leadership in social media strategy development.
• Bachelor’s degree in marketing, communications, advertising, PR, or equivalent, providing a solid educational foundation.
• Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment.
• High level of accuracy and attention to detail, ensuring quality in all social media activities.
• Strong sense of account ownership and pride in work, accompanied by excellent multitasking abilities.
• Strong time management skills, enabling effective planning, prioritization, monitoring, and adaptation to changes.
• Strong decision-making skills, coupled with good judgment, facilitating sound strategic choices.
• Good sense of decorum and brand appropriateness, ensuring alignment with brand values and guidelines.
• Friendly, diplomatic, and composed self-starter, demonstrating initiative and commitment to task completion.
• Charisma and willingness to mentor others and share best practices with a team of Strategists.
• Cooperative and network-oriented, fostering collaboration and relationships within and outside the organization.
• Proven history of developing new, sustainable processes, indicating innovation and adaptability.
• Excellent written and verbal communication skills, including engaging presentation abilities.
• Experience with creative content publishing, writing, social listening, and performance reporting, contributing to effective social media strategies.
• Ability to identify target audience preferences and create content or insights to meet their needs.
• Knowledge of past and current social media trends, marketing, and business strategies.
• Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels.
• Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros, facilitating efficient social media management.
• Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater, aiding in comprehensive performance analysis.
• Understanding of SEO strategies and digital marketing metrics, enhancing social media effectiveness.
• Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.
• Willingness to undergo a Criminal Record Check as part of the pre-employment screening process.
• The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments.
• Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration.
• Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations.
• Fluency in English, with the ability to speak and write clearly and persuasively.

Benefits:

• A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

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