Consumer Growth Marketing Associate
Via is using technology to transform transportation around the world. As a Consumer Growth Marketing Associate, you will design programs and campaigns for riders of Via's transportation services and oversee various strategic marketing tactics to drive growth.
Responsibilities
- Connect the dots between teams, programs, research, and data to understand and anticipate our customers’ needs
- Craft marketing strategy and communications for key transit partners (cities, counties, transit agencies)
- Develop full lifecycle marketing programs based on quantitative and qualitative market research, customer segments, and key use cases
- Collaborate across internal and partner teams to launch, execute, monitor, and optimize marketing programs
- Build programs for local communities and scale them to similar markets
- Consistently identify and test new rider growth initiatives that can supplement our existing strategies
- Conduct rigorous analysis to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention)
- Create replicable processes and playbooks to drive efficiency
- Develop and maintain reports and dashboards that track key metrics
- Communicate strategies, insights, and progress to internal and external stakeholders
Skills
- Minimum of 0-2 years experience
- Exceptional written and interpersonal communication skills
- Detail-oriented and highly organized
- Responsive and customer-oriented
- Experience with executing cross-functional projects and programs
- Passionate about growth marketing and excited by the opportunity to help Via acquire and connect with riders in a broad range of deployments
- Analytical and data-oriented, turning data into insight
- Creative, resourceful, and pragmatic
- Motivated by having ownership, autonomy, and measurable impact
- Willing to get into the weeds, having a no-task-too-small attitude
Benefits
- Free medical plans
- 401K matching
Company Overview