Global - Marketing Automation Lead
This a Full Remote job, the offer is available from: EMEA, APAC About PradeepIT Accelerate your career with PradeepIT PradeepIT is one of the largest, globally recognized IT Consulting firm to connect India's deeply vetted talent team to global customer. Were headquartered in Bengaluru, Silicon Valley of India. PradeepITs customers include SAP Lab, Bosch, Rolls-Royce, Daikin, Daimler and J&J and hundreds of other Fortune 500 companies and fast-growing startups. With continuous hard work and working remotely by choice, PradeepIT is certified as a Great Place to Work! Trusted by leading brands and fortune 500 companies from around the world, we have achieved: 6+ Years of Experience 580+ Open source technology Consultant 120+ SAP Consultant 40+ Salesforce Consultant 60+ Adobe Consultant 100+ Mobility Consultant 890+ Clients in APAC, EMEA & USA Our Beliefs PradeepIT believes in connecting people across the globe and provide them an opportunity work on remotely. Being a people-first organization, PradeepIT constantly strives for individuals who won't just keep up, but break new ground, work with cutting edge technology and ramp-up their skills with course created by our Vertical Heads, Senior Architect for freely with help of PradeepIT Academy. About the Job:
Responsibilities
- Building and managing the scalable marketing automation infrastructure, while auditing and governing the Marketo instance including campaigns, programs, drip & nurture programs and communications.
- Manage all technical aspects of key marketing systems (marketing automation, CRM, etc.) used to generate, distribute, and report on lead flow
- Managing and implementing 3rd Party tools and applications integration with Marketo
- Track, test, and analyse data relating to campaign metrics to improve and optimize programs
- Email / Landing Page templates creation and testing
- Collaborate with key stakeholders to identify gaps in processes and systems, and optimize workflows for marketing and sales productivity globally
- Proactively auditing and improving nurture strategy and tactics for operations excellence and ROI
- Segment and leverage the marketing database for greater campaign efficiency
- Auditing and maintaining database health, quality and integrity
- Provide internal support and training on all of our marketing platforms
- Help develop best practices and documentation
- Improve initiatives around lead targeting, A/B testing, and deliverability
- Troubleshoot and QA campaigns, workflows, data issues and other key marketing operations functions
- Analyze data and provide recommendations for marketing effectiveness
- Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems
- Collaborate with our marketing team members in NA, EMEA and APJ and provide marketing campaigns and processes execution support
What We're Looking For
- A Marketo Champion who understands Marketing Automation Platforms in and out. Having hands-on experience with Salesforce and Eloqua is a big plus
- A data geek who has a great understanding of data, reporting and analytics inside and outside of MAP / CRM systems i.e. Marketo and Salesforce
- Marketo certification required
- 4+ years of marketing experience in a similar role
- Advanced user of Excel (good to have SQL skills)
- Familiarity with HTML, HTML5, Javascript and CSS
- Prior team management experience
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