Paid Search Specialist (Part-Time / Remote)
Paid Search Specialist (Part-Time / Remote) Role Type: 6-Month Contract plus ext(P/T – 20 Hours/Week) Pay Range: $30.00 – $35.00/Hour Location: 100% Remote The Opportunity Are you a strategic digital marketer with an entrepreneurial spirit? We are seeking a Part-Time Paid Search Specialist to join a newly formed, high-impact team dedicated to expanding the reach of our Online Education programs. Reporting to the Associate Director of Online Education Marketing, you will be the primary architect of our Google Ads strategy. Your mission: drive high-quality leads that convert into applications and enrollments for a growing suite of online programs. What You’ll Do
- Execute & Optimize: Build, manage, and monitor high-intent paid search campaigns across Google and Bing.
- Drive Conversion: Routinely optimize bids, ad copy, and landing page strategies to increase CTR and Return on Ad Spend (ROAS).
- Content Strategy: Conduct deep-dive keyword research and write compelling, search-optimized ad copy (headlines/descriptions).
- Collaborative Growth: Partner with the Associate Director of SEO & Digital Strategy to ensure paid and organic efforts are working in total synergy.
- Analyze & Report: Monitor budgets and generate regular performance reports that translate data into actionable insights for leadership.
What You Bring
- PPC Expertise: Proven track record managing paid search campaigns (Agency or E-commerce background preferred).
- Platform Mastery: Advanced proficiency in Google Ads is a must.
- Analytical Mindset: Strong ability to interpret data and make informed decisions on the fly.
- Certifications: Google Ads Certification (highly preferred).
- Self-Starter Mentality: Ability to work independently in a remote, agile team environment.
- Bonus Points: Experience managing Paid Social campaigns or working within the Higher Education/Online Learning sector.
What's in it for me?
- Opportunity to work remotely in a flexible, part-time capacity.
- Engage in a long-term contract supporting innovative online education initiatives.
- Collaborate with a dynamic team focused on growth and reputation enhancement.
- Enhance your skills in paid search advertising and digital marketing strategies.
- Contribute to meaningful projects that impact learners worldwide.
Upon completion of waiting period consultants are eligible for:
- Medical and Prescription Drug Plans
- Dental Plan
- Vision Plan
- Health Savings Account
- Health Flexible Spending Account
- Dependent Care Flexible Spending Account
- Supplemental Life Insurance
- Short Term and Long Term Disability Insurance
- Business Travel Insurance
- 401(k), Plus Match
- Weekly Pay
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you! About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells. ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent. Apply tot his job Apply To this Job