Walmart 1P/Amazon Marketplace Manager

About the position The Digital Marketing Manager is a crucial role focused on optimizing and promoting product listings across various categories on digital marketplaces, primarily on Amazon and Walmart.com (1P and Marketplace). This role involves leading efforts for a subset of product categories to enhance and grow visibility, traffic, conversions, and ultimately revenue, by utilizing a deep understanding of marketplace dynamics, SEO principles, digital marketing strategies, and retail account management. For Marketplace, this includes managing listings directly, optimizing content, leveraging advertising platforms, and ensuring competitive positioning. For 1P, this extends to managing vendor relationships, navigating Retail Link and Item 360, ensuring compliance with OTIF (On Time, In Full) and SQEP (Supplier Quality Excellence Program), and partnering with buyers on joint business planning, promotions, and modular resets. This role works cross-functionally with departments such as Creative, Merchandise Planning, Inventory Management, and Product Development to implement cohesive omni-channel strategies and achieve business objectives. Excellent organizational and communication skills are essential, as the role requires managing multiple priorities in a fast-paced and evolving environment. The ideal candidate will have experience launching and managing product listings on Amazon and Walmart.com, while also working within Walmart’s 1P vendor ecosystem to drive sustained growth and success for the company.

Responsibilities

• Oversee product listings from launch throughout their lifecycle including launching new products as well as optimizing and growing best seller products.
• Optimize product listings to maximize visibility, accuracy, and conversion rates through a multitude of tactics including keyword research for SEO ranking, A/B testing to uncover key trends and insights for best practices, competitor and category research, et cetera.
• Achieve key performance metrics set in collaboration with merchandise planning team to grow volume, revenue and margin.
• Review and adjust pricing based on market analysis, and product health to capitalize on sales and profit.
• Manage 1P responsibilities including vendor negotiations, Retail Link reporting, Item 360 content setup, compliance with OTIF/SQEP standards, and collaboration with buyers on joint business planning, promotions, and category growth initiatives.
• Collaborate with cross-functional teams such as Creative, MP, Compliance and PD to grow and improve product sales and inventory positions (i.e. visuals, claims, product changes, line extensions/variants).
• Collaborate with advertising team to ensure visibility and metrics are aligned.
• Monitor inventory health with special focus on product lifecycle to ensure optimal performance (i.e. Test) to ensure efficient run down.
• Complete assigned product audit process in accordance with function calendar and look to identify ways to improve and scale as the business and tools evolve.

Requirements

• Bachelor’s degree in Business Administration, marketing, or related field
• Proven experience in Walmart.com 1P vendor management or related retail account management.
• 3+ years proven experience in digital marketplaces, specifically in Amazon listings optimization and advertising
• In-depth knowledge of Amazon Seller Central and other relevant e-commerce tools preferred such as Helium 10, Jungle Scout, et cetera
• Demonstrated success in managing e-commerce products, driving sales growth, and achieving business objectives
• Strong analytical skills with the ability to interpret data and trends
• Excellent communication, collaboration, and organizational skills with the ability to manage multiple tasks and meet deadlines proactively
• Hyper attention to detail and commitment to delivering high-quality, accurate work
• Self-starter, doesn't wait for direction on how to provide more value to the business
• Constantly seeking to learn and grow by exploring new tools, technologies, and features, translating that knowledge into actionable strategies that will evolve and scale the business
• Ownership mindset – deep sense of commitment and passion over their work and products that transcends job duties
• Extreme nimbleness and comfortable in fast-changing environments – ability to pivot strategy based on ever-changing ecosystem and priorities
• Proficient in Microsoft Office Tools (Excel, PowerPoint, Word, Teams)

Nice-to-haves

• Experience with Monday.com or other project management platforms a plus

Benefits

• Health Coverage: Comprehensive medical, dental, and vision plans, including a free medical option.
• 401(k) with Company Match: Supporting your long-term financial wellness.
• Paid Time Off: Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month.
• Parental Leave: Paid time off for new parents.
• Wellness Support: Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs.
• Hybrid schedule with three in-office days (Monday–Wednesday) and flexibility for remote work.
• Remote Flex Weeks: Two fully remote weeks per year—one in July and the second is the week between Christmas and New Year.
• Learning & Development: Professional development encouraged and opportunities provided annually.
• Lifestyle Benefits: Commuter assistance, pet-friendly office, and wellness programs.
• Culture Perks: Free snacks, coffee, and team events to keep our community strong.

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