[Remote] Social Media Manager, Science

Note: The job is a remote job and is open to candidates in USA. American Heart Association is a leading organization focused on cardiovascular health and wellness. They are seeking a Social Media Manager, Science to manage social media strategies and amplify the Office of Science Operations' initiatives, driving engagement and enhancing the organization's brand voice.

Responsibilities

• Manage the social media strategy, execution, and amplification of the Office of Science Operations (OSO) and related business portfolios: organic and owned channel strategies
• Help expand influencer programs and content plans, bringing new science to life through members, ambassadors, and real-time engagement, while maintaining alignment with AHA’s broader brand voice and strategic goals
• Develop and manage the organic social media strategy for OSO’s membership, campaigns, and events to complement paid and performance media plans
• Build channel-specific plans (LinkedIn, X, Instagram, YouTube, etc.) that emphasize thought leadership, scientific storytelling, and the Association Membership / Professional Network engagement
• Explore new channel opportunities (e.g. Reddit)
• Manage Science Influencer strategy and activation
• Develop social post copy and messaging aligned with campaign goals, brand voice, and audience nuances (scientific professionals, members, international audiences, etc.)
• Optimize content and publishing based on performance trends and platform best practices
• Create and/or manage the creation of content and re-purposing of key science content, passionate about organic storytelling and engagement
• Bring AHA Member stories and contributions to life across social platforms to elevate their profiles while showcasing opportunities, benefits, and engagement pathways to support annual acquisition and retention strategies
• Identify opportunities to leverage existing paid content across organic channels to maximize reach, consistency, and efficiency
• For our events, you’ll provide on-site real-time social media posting, community management, reporting, manage day-to-day social responsibilities
• Develop and maintain reporting frameworks and KPIs to integrate into dashboards
• Monitor performance and audience behavior to identify what’s driving reach and conversion
• Provide ongoing insights and recommendations, including external landscape analysis, to optimize content performance
• Report out metrics and learnings to cross cross-functional team
• Work closely with our vendors and cross-functional teams to ensure strategies and content are complementary
• Participate in cross-functional planning sessions, serve as an active member of the extended science marketing team, and lead the OSO relationships to ensure synergy to achieve goals

Skills

• Bachelor's degree or equivalent work experience
• Three (3) years of experience
• Demonstrated success running organic social campaigns, influencer programs
• Strong collaboration skills working across internal teams and external vendors
• Five (5)+ years of professional experience in social media management, digital marketing, or content strategy
• Background or demonstrated interest in science, health, or content production preferred
• Experience with Sprout Social, Canva, and Adobe Premiere

Benefits

• Medical, dental, vision, disability, and life insurance
• Robust retirement program that includes an employer match and automatic contribution
• Employee assistance program
• Employee wellness program
• Telemedicine
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees
• 12 paid holidays off each year
• Tuition Assistance

Company Overview

• The American Heart Association is the nation’s oldest and largest voluntary health organization. It was founded in 1924, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.heart.org.

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