Senior Brand Strategist (US)

Location: USA Experience: ±6 years Reporting into: Strategy Director Annual Salary: $120k About Bald Bald is an agency built for brands that want to shake things up. We launch and relaunch brands for startups, category leaders, and everything in between across consumer, B2B, and non-profit sectors. Our work spans from brand foundations and renames to identity systems, campaign platforms, to the work that brings it all to life (campaigns, marketing, web, video). We’re proud to be named one of ADWEEK’s Top 10 Fastest Growing Agencies of 2025. We’re fully remote (long before it was trendy), highly autonomous, and back talented people. The Role At Bald, strategy = research-led problem definition + sharp brand decisions + boundary-pushing storytelling. We’re hiring a Senior Brand Strategist to drive branding engagements with rigor, confidence, and taste. You’ll run discovery, own research, synthesize insights into clear brand opportunities, and build strategy systems that clients and creative teams can build from. You’ll work across 2–5 client engagements at a time, collaborating with a Strategy Director/Associate Director for high-level guidance, while operating with independence and accountability day-to-day. What you’ll do

• Drive client discovery through interviews, workshops, and material review
• Conduct desk research, qualitative research, and quantitative research, and/or manage primary research vendors for larger asks
• Distill complexity into a clear point of view: what matters, what doesn’t, and what we’re going to do about it
• Author brand strategy that’s usable and inspiring, owning the creation and presentation of core deliverables like positioning, mission/purpose, values, brand portfolio strategy, messaging frameworks, personality/voice
• Guide brand strategy into design and creative, authoring design briefs, creative briefs, and creative platforms
• Present confidently, clearly, and persuasively
• Represent Bald’s strategy perspective to founders and C-suite-level clients on smaller engagements solo, and on larger engagements in partnership with a Director/AD
• Collaborate with creative directors, designers, art directors, copywriters, growth marketers, UX designers, and more to make sure work stays on-strategy
• Manage priorities across multiple projects with proactive communication and professional self-management (i.e., be a senior operator, not just a senior thinker)
• Build judgement on when and how to escalate a problem (scope changes, client challenges, new-business opportunities, resource needs) and when and how to just solve them
• Contribute to the constantly-evolving, inspiring, fun (virtual) place to work that is Bald

What We’re Looking For

• 6+ years in strategy, at least 3 of those in an established branding or design-led agency
• Deep command of core strategy fundamentals (research → synthesis → problem definition → solution definition → alignment)
• Clear strategic thinking with a confident, well-articulated point of view
• Excellent writing, presentation, and storytelling skills
• A collaborative team member who adds depth without ego

Nice to Have

• Based in New York City (or nearby), purely for ease of occasional (1–2x month) in-person team meet-ups and client meetings, but not a deciding factor
• Experience working across multiple brand touch points (identity, campaigns, digital, content)
• Workshop facilitation experience
• A “second weapon” skill or domain of expertise to add to Bald’s arsenal (think: qual or quant research design and execution, change management, user research, business strategy, or a specific sector e.g., hospitality, professional services, CPG, etc.)

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