Analytics Lead, Strategic Marketing

About the position Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where your work directly influences strategy and performance? Vanguard is looking for a Strategic Marketing Analytics Lead to join our dynamic team and drive smarter marketing through data. As a Marketing Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving. Core Responsibilities Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives. Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion. Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement. Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns. Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way. Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts. Proactively expands knowledge of business and analytics and shares with team members. Shares and documents best practices. At Vanguard, we’re committed to doing what’s right for our clients—and that starts with our crew. You’ll join a purpose-driven company that values integrity, innovation, and inclusion. Here, your work matters. Learn more about our Marketing organization at Vanguard here. Marketing | Vanguard Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Responsibilities

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
• Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
• Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
• Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
• Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
• Performs analyses of historical data to surface trends and insights using advanced analytical methods.
• Validates analytical techniques employed by other analysts.
• Proactively expands knowledge of business and analytics and shares with team members.
• Shares and documents best practices.

Requirements

• 5+ years of experience in marketing analytics or business intelligence.
• Proficiency in Tableau, SQL, Excel, and Adobe Analytics.
• Strong analytical and storytelling skills.
• Excellent communication and collaboration abilities.
• Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)
• Ability to manage multiple priorities and meet deadlines.

Nice-to-haves

• Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution a strong plus

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