Retention Lead - LOLA & QRxLabs

Grounded in advocacy for women's health, comfort, and safety, LOLA offers clean and organic period care, sexual wellness, and postpartum products to help women and menstruators feel good from puberty through menopause (and beyond) while prioritizing customer convenience and minimizing our environmental footprint. QRxLabsis an emerging skincare brand that delivers science-backed, ingredient-focused skincare solutions that empower people of all ages and lifestyles to achieve strong, visible results at home. NOTE: This role is based in NYC. LOLA & QRx operate a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays. LOLA & QRx are wholly owned subsidiaries of Lyra, a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. We are hiring a Retention Lead to own customer retention and subscription strategy for LOLA & QRxLabs! Reporting to the GM, SVP of LOLA & QRxLabs, this role will play a critical part in improving repeat purchase, increasing subscriber engagement and reducing churn through data-driven strategy and execution. The Retention Lead will serve as a strategic thought partner to Brand Managers by bringing retention, cohort, and subscription insights into planning and ideation. What you'll do:

• Own and evolve lifecycle journey strategy across email and SMS to drive higher customer retention, repeat purchase and placed order rate across LOLA and QRxLabs
• Lead the strategy and optimization of batch and campaign-based email programs to improve engagement and click-through performance while increasing send velocity based on audience behavior and performance data
• Develop and optimize a SMS retention strategy that deepens customer loyalty and drives incremental revenue from a high-intent, high-conversion channel
• Design and execute a comprehensive retention and churn mitigation roadmap, activating and testing all relevant levers (messaging, offers, cadence, subscription experience) to improve churn metrics over time
• Own customer retention and collaborate on subscription strategy across both DTC and Amazon; partner closely with Brand Managers to inform planning, ideation, and optimization of the full subscription lifecycle
• Analyze lifecycle and subscription performance, translating data into actionable insights and clear recommendations for cross-functional partners
• Collaborate closely with the Integrated Marketing Director to ensure lifecycle and retention efforts align with broader brand narratives and integrated campaigns

Requirements:

• 5-8 years of experience in lifecycle, retention, or email marketing, ideally within a subscription-based or repeat-purchase consumer brand
• Hands-on experience building and optimizing email and SMS programs in Klaviyo or a comparable ESP/CRM platform
• Strong analytical skills, with the ability to interpret performance data and translate insights into clear strategic recommendations
• Passion for consumer goods and women's health & wellness products
• Familiarity with Amazon subscription dynamics (Subscribe & Save) is a strong plus

$125,000 - $145,000 a year Our Commitment to Diversity and Inclusion We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we're devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job