Wanted: Remote Designer – Shopper Marketing Lay...
This is a remote position.
About the Role: We are seeking an expert Remote Designer with a proven track record in shopper marketing and in-store communication assets. The ideal candidate will specialise in high-impact, on-shelf layouts that drive attention and conversion—specifically end-of-aisle gondolas, shelf wobblers, and other shopper assets. You will collaborate with our marketing, merchandising, and packaging teams to translate brand guidelines into compelling, print-ready and digital-ready layouts that perform in-store.
Key Responsibilities:
- Design end-of-aisle gondolas, shelf wobblers, danglers, POP displays, and related shopper assets that align with brand guidelines and retail objectives.
- Create scalable, production-ready layouts suitable for print and digital channels, including dieline-ready files when required.
- Collaborate with merchandisers and brand managers to understand category, SKU assortment, price promotions, and seasonal campaigns.
- Develop concept boards, layout mock-ups, and polished final deliverables with attention to typography, color, imagery, and hierarchy.
- Ensure assets are optimised for printing specifications, colour management (CMYK/RGB), bleed, safe zones, and trim marks.
- Prepare and manage files for handoffs to printers, vendors, and internal production teams.
- Iterate based on feedback from stakeholders, with a strong emphasis on speed-to-delivery without sacrificing quality.
- Maintain a consistent design system and reusable template library for efficiency and future campaigns.
- Stay updated on retail design trends, dimensional constraints, and in-store experiential formats.
Required Qualifications:
- Demonstrable portfolio featuring shopper marketing layouts for in-store assets (end-of-aisle gondolas, shelf wobblers, POP displays, etc.).
- Proven experience with large-scale, print-ready production files and dielines.
- Proficiency in design tools (e.g., Adobe InDesign, Illustrator, Photoshop). Experience with 3D or layout visualisation tools is a plus.
- Strong typography, grid systems, and visual hierarchy skills tailored to retail environments.
- Familiarity with color management, soft-proofing, and print production workflows.
- Ability to work autonomously in a remote setting, manage timelines, and communicate clearly.
- Attention to detail, quality, and consistency across assets and campaigns.
- Portfolio must include case studies or brief explanations of the business objectives, constraints, and outcomes of each project.
Nice-to-Haves:
- Experience with shelf-ready packaging (SRP) and dieline packaging files.
- Knowledge of retailer specifications and guidelines (e.g., major national or regional retailers you’ve designed for).
- Basic motion or digital asset adaptation for in-store digital screens.
- Familiarity with brand systems and design tokens for shopper marketing.
Requirements
Deliverables:
- Desktop and print-ready layout files for selected concepts (AI/INDD/PSD or equivalents) with linked assets.
- Production-ready dielines, color profiles, and export packs.
- A concise design rationale and notes for each asset.
- Versioned asset library for reusability across campaigns.
How to Apply:
- Submit a portfolio link (dribbble/Behance/Personal site) showcasing shopper asset layouts (end-of-aisle gondolas, shelf wobblers, POP displays, etc.).
- Include brief case studies or project summaries that highlight objectives, constraints, outcomes, and your specific contributions.
- State your availability, typical turnaround times, and preferred communication channels.
- Include your proposed approach to a sample brief (optional) and any relevant references or testimonials.
Evaluation Criteria:
- Relevance and depth of portfolio in shopper marketing layouts.
- Production proficiency (dielines, print specs, colour management).
- Visual storytelling and ability to drive shopper engagement through layout.
- Remote collaboration readiness and communication clarity.
- Reliability with meeting deadlines and delivering reusable design templates.