[Remote] Midlevel CRM Manager (all genders)

Note: The job is a remote job and is open to candidates in USA. Glow25 is a dynamic, fast-growing beauty and pro-aging company based in Berlin. They are seeking a Mid-Level CRM Manager to develop personalized email campaigns, execute CRM strategies, and analyze data to optimize customer engagement.

Responsibilities

• You bring your creative ideas to life by developing personalized email campaigns – from segmentation and content selection to copywriting and design
• You execute email and WhatsApp campaigns using tools like Klaviyo and Chatarmin, introduce new solutions, and ensure smooth and efficient processes
• You independently lead various strategic CRM projects to drive our CRM efforts forward
• To continuously optimize campaigns and automations, you analyze and evaluate relevant CRM data
• You keep contact lists clean and up to date, and document campaigns and workflows to ensure transparency and ongoing improvement
• In close collaboration with other teams, you develop innovative monetization concepts that significantly contribute to increasing Customer Lifetime Value

Skills

• You hold a degree in Marketing, Business Administration, or a related field
• Must Have: You are proficient in using Klaviyo
• You are fluent in English (C1) and speak German at B2 level
• You have a great eye for trends and innovations in customer retention and CRM
• You are highly self-organized and work in a structured manner
• Ideally, you have experience in e-commerce and D2C business models. You're familiar with the customer lifecycle, subscription models, and repeat purchases
• Nice to Have: You have had initial experience with WhatsApp as a marketing channel

Benefits

• Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.
• Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.
• Fully equipped from day one. Mac or Windows – you choose what works best for you.
• Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.
• Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.
• Let’s Glow! Enjoy 40% off our entire product range – yes, everything.
• Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!
• Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
• Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
• Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.
• Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.
• Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.

Company Overview

• Primal State Performance manufactures health and wellness products, including dietary supplements. It was founded in 2021, and is headquartered in Berlin, Berlin, DEU, with a workforce of 51-200 employees. Its website is https://glow25.de.

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