Fractional Convention Growth Strategist

About Florida Gift Baskets is a well-established Orlando-based business specializing in Florida-themed welcome gifts for conventions, corporate meetings, and large events. We have been in business for 16 years, working with major hotels and convention clients to create memorable welcome gifts for attendees from around the world. We have a strong operational foundation. What we don’t have yet is a consistent and proactive growth engine — and that’s where you come in. This is not a traditional sales role. It’s an opportunity to help shape the future of a niche business. The Opportunity We’re looking for a smart, business-savvy professional. Someone who:

• Enjoys assessing a market
• Thinks strategically and can identify leverage points
• Enjoys opening doors and building relationships
• Can design outreach which opens the right doors.
• Wants their work to matter
• Is motivated by growth, not micromanagement

This role is best described as fractional convention growth strategist, with the potential to evolve into something much bigger for the right person. What You’ll Actually Do Your primary responsibility is to build awareness and pipeline for convention welcome gifts in Florida, not just Orlando. We operate under the name "Orlando Gift Baskets" and also "Florida Gift Baskets." Specifically, you will:

• Identify upcoming conventions, associations, and corporate meetings coming to Florida
• Research how gift decisions are made (planner, DMC, internal team, sponsor, etc.)
• Initiate thoughtful, professional outreach
• Start real conversations — not hard sells
• Build a documented, repeatable outreach system
• Share insights that help shape pricing, messaging, and positioning

You are not expected to:

• Fulfill orders
• Manage operations
• Handle customer service
• Create social media content

This role exists so the founder can focus on operations and execution — while you focus outward. What Success Looks Like (First 90 Days)

• A qualified list of real convention prospects
• A clear, documented outreach process
• Active conversations with planners, DMCs, or event teams
• At least 2 live opportunities in the pipeline
• Market intelligence that helps us win more often

You’ll have real autonomy — and real accountability. Who This Role Is Perfect For This role tends to attract people who:

• Are leaving or have left a corporate role and want flexibility
• Have experience in events, hospitality, marketing, or account management
• Are returning to the workforce and want meaningful, high-level work
• Think like a business owner, even if they’ve never owned one
• Are comfortable working independently and making judgment calls

If you need daily direction or rigid structure, this will not be a good fit. Compensation & Growth

• Fractional hours (approximately 10–15 hours/week to start)
• Modest monthly base pay
• Commission on convention business you help bring in
• Opportunity to grow compensation as the business grows
• Clear 90-day trial period with room to expand responsibilities

For the right person, this role can evolve into a long-term growth leadership position — potentially shaping strategy, partnerships, and expansion. A Note from the Founder This business has grown through reputation, execution, and luck — not aggressive sales tactics. I’m looking for someone who respects that foundation and wants to help build the next chapter thoughtfully and sustainably. If you’re excited by the idea of helping grow something real — and being recognized for it — I’d love to hear from you! Apply tot his job Apply To this Job