[Remote] B2B Go-to-Market Engineer

Note: The job is a remote job and is open to candidates in USA. Purple Sales is seeking a B2B GTM Engineer to build and run the technical engine behind outbound and pipeline generation. This role is focused on execution, requiring the candidate to manage prospect lists, implement HubSpot, and deploy outbound sequences while optimizing performance based on data.

Responsibilities

• Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources
• Clean, dedupe, validate, and format lead data for outreach and CRM imports
• Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.)
• Apply suppression rules to avoid duplicates, existing customers, bad-fit accounts, and deliverability risks
• Set up and manage HubSpot CRM structure: Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals)
• Configure automations using HubSpot workflows (where applicable): Lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications
• Ensure clean data mapping between outbound tools and HubSpot: Imports, field mapping, naming conventions, and standardization
• Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence)
• Build, launch, and manage outbound sequences (typically email-first, sometimes multichannel)
• Configure cadence, throttling, and reply handling rules to protect sender health and ensure clean handoff
• Own campaign QA before launch: variables, formatting, links, segmentation, inbox alignment, suppression
• Set up and maintain outbound email infrastructure: Sending domains, inboxes, warm-up, DNS records (SPF, DKIM, DMARC)
• Monitor deliverability health continuously: bounce rates, spam signals, reputation, and sending limits
• Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments)
• Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages
• Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing)
• Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks

Skills

• Strong HubSpot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics
• Hands-on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar
• Solid deliverability fundamentals: SPF / DKIM / DMARC, domain warm-up, sending best practices
• Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic
• Comfort working across multiple tools and keeping systems clean and aligned
• Technical and detail-driven: you don't ship broken variables or messy CRM data
• Process-oriented: you build repeatable systems, not one-off fixes
• Self-managed: you can run multiple implementations/campaigns without constant supervision
• Clear communicator: you can explain what changed, why, and what happens next
• Experience with HubSpot integrations (email tools, calling tools, enrichment tools)
• Experience building SOPs and standard operating templates for scale
• Familiarity with B2B lead gen agencies or multi-client environments

Company Overview

• Purple Sales: Your "One-Stop Shop" B2B Growth Partner Tired of chasing leads without building real pipeline or market traction? As a Gold HubSpot Partner, we help B2B companies scale smarter with:
• Outbound prospecting and SDR appointment setting
• Inbound programs that generate qualified leads with SEO, website content, and ads
• Custom HubSpot Marketing implementation and CRM optimization
• Market expansion and go-to-market campaigns
• Sales enablement, design, and brand strategy From your first campaign to full revenue operations, we make sales and marketing work together to drive measurable growth. It was founded in 2017, and is headquartered in Toronto, Ontario, CAN, with a workforce of 11-50 employees. Its website is https://mypurplesales.com/.

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