Media Buyer, Meta

About the position True Classic is hiring a Media Buyer (Meta) to lead profitable global scaling across our Meta advertising account. In this role you will manage budgets, structure and optimize full-funnel campaigns, build a disciplined testing engine, and partner closely with Creative and Growth to drive incremental revenue while maintaining strict profitability targets. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Responsibilities

• Profitable Growth on Meta
• Own True Classic’s global Meta ad account across prospecting, retargeting, and retention
• Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets
• Maintain a clean, scalable account structure that supports testing, learning, and stable performance
• Full-Funnel Campaign Management
• Monitor performance daily across the entire funnel and proactively diagnose volatility
• Optimize across creative, audiences, placements, bids, budgets, and landing page alignment
• Develop a clear point of view on funnel health and communicate insights simply and consistently
• Testing & Creative Performance Engine
• Own the Meta testing roadmap with structured hypotheses, test design, and actionable readouts
• Continuously test new creative angles, formats, offers, hooks, audience strategies, and campaign types
• Track creative performance, identify fatigue early, and drive iteration velocity
• Turn learnings into repeatable best practices that compound over time
• Measurement & Operational Excellence
• Ensure tracking health across Pixel, CAPI, UTMs, attribution settings, and platform hygiene
• Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
• Improve systems, pacing, and performance stability month over month
• Cross Functional Collaboration
• Creative Team : Provide clear, performance-based briefs and feedback to drive winning concepts and variations
• Growth Team : Align on funnel strategy, pacing, efficiency targets, and global scaling priorities
• Growth Operations : Partner on tracking integrity, attribution setup, and reporting accuracy
• Analytics : Leverage cohort trends, funnel metrics, and incrementality insights to improve decision-making
• Engineering : Support measurement improvements and signal quality across platforms and integrations

Requirements

• 4+ years of hands-on Meta buying experience for ecommerce or DTC brands (in-house or agency)
• Proven experience scaling budgets while maintaining profitability and efficiency targets
• Strong understanding of full-funnel strategy across acquisition, retargeting, and retention
• Demonstrated ability to design structured tests and translate learnings into scalable growth
• High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)

Nice-to-haves

• Experience managing global spend across multiple geographies, currencies, and seasonal cycles
• Familiarity with tools such as GA4, Shopify Analytics, Northbeam, Triple Whale, Looker, or similar platforms
• Experience improving measurement infrastructure (Pixel + CAPI, attribution tradeoffs, incrementality testing)
• Background in apparel, lifestyle, or subscription/repurchase-driven brands
• Strong creative instincts with a track record of improving performance through iteration and feedback

Benefits

• Compensation competitive salary + bonus
• Time Off Unlimited PTO and sick time
• Health & Wellness Company-paid medical, dental, and vision insurance
• 100% employee premium coverage
• 65% dependent premium coverage
• $75/month Wellness Stipend
• Free Employee Assistance Program (EAP)
• Work & Growth Support $75/month Work From Home Stipend
• $75/month Learning & Development Stipend
• Perks $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match

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