Performance Designer - Email & Paid Ads Specialist - Health & Wellness - REMOTE
Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. We're seeking a Performance Designer - Email & Paid Ads Specialist to own and elevate Stonehenge Health’s direct response creative across Meta, Google, Amazon, TikTok, and lifecycle email marketing. In this role, you will create scroll-stopping paid media assets, build scalable email systems, support Amazon conversion creative, and contribute to UGC-driven creative strategy, all while maintaining Stonehenge’s premium wellness brand. This role is ideal for a designer who understands what makes a creative convert, thrives in high-velocity testing environments, and can effortlessly translate performance metrics into design decisions.
Requirements
Paid Media Creative Execution (Meta + Google + TikTok)
- Design high-performing static and motion assets across Meta, Google, and TikTok placements
- Create conversion-optimized ad creatives, including:
- Static feed ads
- Carousels
- Stories/Reels formats
- TikTok-native vertical assets
- YouTube/display units
- Build ad toolkits that balance Stonehenge brand credibility with direct response urgency
- Develop a creative that is scroll-stopping, benefit-forward, and performance-proven
Creative Strategy + UGC-Driven Concepting
- Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion
- Stay current on what’s working across DTC paid media (Meta + TikTok trends, formats, angles)
- Contribute proactively to creative ideation, not just execution
Video Editing + Motion Tools
- Edit and iterate short-form performance video assets for paid social
- Utilize tools like CapCut, After Effects, Premiere, or similar to:
- Produce rapid UGC cutdowns
- Add motion graphics, subtitles, hooks, and CTAs
- Adapt the creative for platform-specific pacing and structure
- Ensure video creative aligns with Stonehenge’s trust-first wellness positioning
Amazon Performance Creative & Marketplace
- Design Amazon-specific conversion assets across key placements and campaign moments
- Create high-performing creative for:
- Sponsored Brands and Sponsored Display placements
- Amazon DSP units
- Deal/event creative (Prime Day, seasonal promos)
- Storefront banners and modules
- PDP-aligned thumbnails and product-focused imagery
- Ensure message match between Amazon ads → PDP → A+ content experience
- Collaborate with Amazon Growth stakeholders to iterate on creative based on marketplace performance signals
Creative Testing & Iteration Strategy
- Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data
- Develop structured design variations across:
- Hooks
- Benefit framing
- Proof types (reviews, clinical support, guarantees)
- CTA language
- Format (static vs motion vs UGC overlay)
- Contribute to a disciplined, creative testing roadmap that scales learnings across channels
Email Template Design & Lifecycle Conversion
- Design conversion-focused email templates for:
- Campaigns
- Automations/flows
- Product launches
- Seasonal promotions
- Build modular email systems optimized for:
- Readability
- Click-through behavior
- Mobile-first conversion
- Revenue per recipient
- Balance Stonehenge’s premium wellness brand with direct response performance principles
Scalable Creative Systems & Production Velocity
- Create repeatable frameworks that support high-output creative production
- Maintain organized Figma libraries, reusable components, and templated design blocks
- Ensure systems allow speed without sacrificing quality or consistency
Cross-Functional Collaboration
- Work closely with Growth Marketing, Lifecycle, UGC, and Brand teams
- Support launches, sprints, and seasonal campaign execution across channels
- Communicate design rationale through performance insights, not subjective opinion
Qualifications
- 3–5 years of experience designing for DTC brands (wellness, supplements, CPG preferred)
- 2+ years in a performance-driven creative role focused on paid media conversion
- Proven portfolio of high-performing ads across Meta, Google, TikTok, and/or Amazon
- Experience designing lifecycle email templates that drive measurable results
- Strong skills in Figma, Photoshop, Illustrator
- Comfort with video editing tools such as CapCut, After Effects, Premiere, or similar
- Deep understanding of creative testing frameworks and performance optimization methodologies
- Strong knowledge of platform-specific best practices and creative constraints
- Strong pulse on what’s working in DTC paid social and TikTok creative trends
- Experience designing for Amazon marketplace growth (DSP, sponsored placements, Storefronts)
- Ability to work independently and take ownership of role
- Experience designing in regulated wellness categories where trust and compliance matter is a plus
Benefits
- Competitive salary: $90,000 - $110,000 (based on experience)
- Fully remote position
- Flexible time off + 9 annual company-paid holidays
- Your Birthday is a paid vacation day (celebrate yourself!)
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- Pet insurance
- 3% employer contributions to 401(k) - no match required
- Matching charitable contributions up to $2,500/year
- $1,200/annual Work From Home (WFH) stipend
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund for employees (we love learning)
- Employee recognition and rewards program
- Calm app subscription
- Fun company gatherings and a genuinely supportive team culture
- A healthy respect for work/life balance
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