Analyst, Customer Development and Strategy
About the position The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com. Maesa is looking for a Customer Strategy Analyst to support our growing Fragrance and Personal Care portfolio, including brands like Fine’ry. This pivotal role sits within the Sales Strategy & Operations organization and will help shape how we understand customer behavior, anticipate needs, and design strategies that drive retention, growth, and operational excellence. This role sits at the intersection of data analytics, customer insights, and GTM execution—helping leadership make informed decisions that strengthen customer relationships and support scalable revenue growth. Reporting to the Director, Customer Strategy and Operations, you will analyze sales trends, manage key retail processes, and support strategic initiatives to optimize performance at retailers. If you thrive in a fast-paced, entrepreneurial environment and have a passion for beauty and analytics, we’d love to hear from you! This role will be based in NYC (hybrid in-office presence).
Responsibilities
- Analyze point of sale data, customer performance and trends across multiple different brands to identify opportunities for retention, upsell, and expansion.
- Translate insights into customer strategy recommendations that influence GTM planning and operational execution.
- Build and own reporting frameworks that provide visibility into customer performance metrics (e.g., retention, churn risk, expansion signals, NRR).
- Self Starter who can Identify trends, develop insights, and translate findings to drive improved business performance for Maesa & key retailers
- Collaborate closely with Field Sales, Ops, Brand Marketing and Blue Sky teams to align on customer needs and unified strategic direction.
- Miscellaneous ad-hoc research and data analysis projects in the beauty category
Requirements
- Bachelor’s degree in Business Administration, Sales and Marketing, Management Information Systems or Finance related field
- 2–5 years of experience in analytics, strategy, customer insights, Sales/CS Ops, consulting, or similar fields.
- Proficiency in Excel, IRI, Numerator, PowerBI and other analytical tools to track performance, identify opportunities, and optimize sales strategies.
- Strong communication, collaboration, and organization skills
- Motivated, pro-active, and able to work independently as well as part of a team
- A passion for the beauty industry and a deep curiosity of consumer trends and behaviors in the beauty space.
Nice-to-haves
- Experience working with CPG or Beauty Brands is preferred
Benefits
- $75K/yr - $80K/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
- Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
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