(Associate) Director of Integrated Media

About the position The (Associate) Director of Integrated Media will oversee all paid media activity for an enterprise-level client across brand and performance channels. They will serve as a primary client-facing media lead, partnering with senior stakeholders and executional marketing teams to build strategy, communicate performance, present insights, and ensure media programs are executed with accuracy and consistency. This role requires strong command of full-funnel media, reporting, and measurement, along with the ability to clearly translate data into actionable next steps. This role also requires the ability to integrate with creative, audience, analytics, consumer journey, organic and all other aspects of holistic marketing. At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. As an (Associate) Director of Integrated Media for Optimal, you are responsible for collaborating closely with the strategy team to understand the overarching communications and media direction, then work with paid media specialists and business intelligence to ensure that the strategy is implemented effectively and reflected in ongoing optimizations, reporting, and testing. A high standard for reporting, communication, and collaboration is essential, along with the ability to manage complex programs with direct and indirect reports.

Responsibilities

• Account Ownership and Client Relationship Management – Serve as paid media’s primary point of contact for enterprise-level client(s) and day-to-day marketing partners. Lead monthly, quarterly, and annual performance discussions, both virtually and in person.
• Reporting – Partner with analytics and business intelligence to develop integrated reports that clearly communicate performance and provide actionable insights. Ensure consistency and accuracy across all reporting.
• Analysis – Evaluate KPIs, trends, and platform-level signals to identify opportunities, diagnose shifts in performance, and recommend optimizations aligned with the approved strategy.
• Collaboration – Work closely with the Director of Key Accounts, the strategy team, and internal teams including performance media, analytics, creative, and business intelligence to ensure seamless execution of strategic plans.
• Strategy Implementation – Translate the strategy team’s direction into actionable paid media plans. Support ongoing planning, budget allocation, testing frameworks, and channel coordination to bring the strategy to life in execution.
• Work with Industry Experts and Vendors – Maintain strong relationships with platform partners and agency-side experts. Leverage their insights and capabilities to strengthen media programs.

Requirements

• 8+ years of full-time, professional paid media experience across multiple channels, with demonstrated expertise in full-funnel planning, optimization, and reporting
• Proven experience presenting to enterprise-level clients and senior marketing stakeholders
• Strong analytical skills with fluency in interpreting platform, attribution, and web analytics data
• Experience overseeing large budgets and multi-channel media plans
• Ability to translate data into insights and communicate media performance clearly and concisely
• Proficient in Excel and PowerPoint
• Excellent written and verbal communication skills

Nice-to-haves

• Familiarity with MMM/MTA or multi-layered media structures is a plus
• 4-year Bachelor’s degree in business, marketing, advertising, analytics, or a related field is a plus

Benefits

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more

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