Marketing Content Strategist

DEPARTMENT: Marketing POSITION: Marketing Content Strategist REPORTS TO: SVP, B2C Marketing SUPERVISES: N/A JOB CLASS: Exempt Purpose: The B2C Marketing Content Strategist leads the planning, creation, and optimization of multichannel content that drives Adoption (enrollment) and Engagement (ongoing participation with our solutions) across our consumer audiences. You will develop message frameworks, briefs, and assets for multiple communication channels. You’ll partner closely with Product and Creative to ensure content is on-brand, evidence-based, and performance-driven. Essential Functions:

• Own the B2C content roadmap across Adoption and Engagement, aligning to priority growth targets and participant lifecycle stages.
• Create and optimize emails, SMS, print mailers, flyers, on site communications, social ads, and landing page copy that convert eligible populations.
• Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, highlight new content/features, and celebrate progress.
• Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, success metrics, and required variants.
• Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy.
• Support new product and feature launches, develop clear, differentiated messaging frameworks and content that articulates value-props that drive adoption, and support ongoing engagement.
• Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals.
• Develop content that is trigger based and supportive of lifecycle journeys (welcome, activation, progress nudges, repeaters, reengagement) leveraging motivator-based messaging.
• Own the marketing asset library and develop/execute a strategic plan for re-envisioning consumer materials that are used by clients to educate their employee populations about Wondr and our offerings.
• Conduct thorough research on industry trends, competitor messaging, and participant preferences.
• Maintain Wondr’s voice/tone, and editorial standards across channels; ensure inclusive, empathetic content aligned to behavior change principles and personas.
• Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs, barriers, and readiness across lifecycle stages

Knowledge, Skills and Abilities:

• 5–8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages; health, wellness, or digital product experience a plus.
• Demonstrated success driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging.
• Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content.
• Proficiency with content briefing, modular copy systems, and multichannel orchestration; familiarity with platforms like Iterable or equivalent MAP/CRM tools.
• Strong collaboration chops with Product and Creative; comfort working in agile sprints and responding to data-driven iteration.

Qualifications: Education:

• BA/BS required. Degree in Marketing, Communications or English preferred.

Experience:

• 5–8 years of experience in consumer content marketing with demonstrated growth history and examples of past results.

General Working Conditions: General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned an office. Disclaimer: This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform. Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need. Apply tot his job Apply To this Job