Remote Marketing Ops Specialist
About the position AllenComm is a leader in custom corporate learning solutions, recognized for innovation and excellence with over 500 industry awards. We help enterprise organizations optimize their learning ecosystems through strategic custom design, cutting-edge technology, and impactful solutions. The Marketing Ops Specialist keeps AllenComm’s marketing technology running smoothly and accurately. You’ll work hands-on in Salesforce, Pardot / Account Engagement (MCAE), and our WordPress website on a regular basis, while supporting analytics and coordinating with our outside agency partners. You’ll collaborate with a Marketing Manager who handles brand, content, and creative, with leadership driving strategy and growth. Because we’re a small team, this role sits at the intersection of marketing and sales operations — you’ll need to be comfortable on both sides of Salesforce to close the loop between the leads we generate and the revenue we report on. This is a focused role that suits someone who likes owning the technical side of marketing without the overhead of a large team or high-volume operation.
Responsibilities
- Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, lead scoring, segmentation, and deliverability.
- Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions, follow-up monitoring, and attribution reporting that tracks marketing’s contribution through the full sales cycle.
- Handle campaign tracking, lead routing, field mapping, and reporting on both the marketing and sales sides of Salesforce — giving leadership clear visibility into what’s working and where leads are going.
- Maintain the company’s WordPress website for routine edits: page updates, landing pages, and forms. Routine changes shouldn’t require a developer. Coordinate with our web agency on larger updates.
- Own website analytics (GA4) and provide reporting that connects marketing activity to pipeline — campaign performance, cost per lead, and channel results.
- Serve as the day-to-day point of contact for our SEO and paid search agency, reviewing performance, tracking spend, and keeping efforts aligned with marketing goals.
- Manage a small set of martech tools and subscriptions: renewals, access, and basic troubleshooting of data flow between platforms.
- Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or insight across the marketing operation.
Requirements
- 2–5 years in marketing operations or marketing technology in a B2B environment.
- Hands-on experience with Salesforce and Pardot / Account Engagement (MCAE). You’ve built nurture programs, managed campaigns at the platform level, and know your way around Salesforce on both the marketing and sales sides: lead routing, campaign tracking, handoff workflows, and reporting.
- Experience configuring the Pardot (Account Engagement) – Salesforce connector specifically.
- Comfortable working in WordPress: page updates, form management, basic troubleshooting. Routine edits shouldn’t require a developer.
- Enough familiarity with SEO, paid search, and analytics to work productively with an outside agency, interpret results, and ask the right questions.
- Solid analytical skills. You can pull data, interpret it, and communicate findings clearly to people who aren’t in the weeds.
Nice-to-haves
- Experience with Asana or similar project management tools.
- Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis.
- Background in professional services, technology, or learning and training industries.
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