Senior Manager AMS eCommerce Traffic

About the position Ready to supercharge digital success for LEGO.com? We're on the hunt for a visionary to boost sales on LEGO.com across the AMS region. Drive strategy, ignite brand engagement, and collaborate globally to make waves in eCommerce. If you're passionate about traffic optimization, this is your moment to shine! LEGO Retail is a fast-paced, energetic team which is concentrated on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. Our team is spread across the globe, and we are adapting to the current working climate, with dedication to the digitization of workflows and collaboration among all our colleagues. Working within our branded ecosystem, this role will be strongly tied to digital performance metrics across clear KPIs that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially focused on building brand engagement and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Responsibilities

• Developing AMS regional sales growth plans for digital traffic to LEGO.com, as part of the AMS Trading Team, which is responsible for the overall LEGO.com eCommerce business inside LEGO Retail.
• Accountable for the proven growth factors across digital marketing channels which ladder up to the full AMS region demand plans; uncovering risks and planning mitigations, keeping internal media teams accountable to plans, and representing during cross-department forums and taskforces on behalf of eCommerce business.
• Supporting the AMS eCommerce Senior Director across multiple partners to develop clear, concise storylines on targets, plans and required adjustments through each monthly business cycle, and into each weekly commercial planning huddle.
• Own regional media reporting and insights, turning performance data into clear, actionable strategies.
• Support projects, focused on dedicating specific resources and amplified media around highly localized market insights to address the specific local needs that help the eCommerce business thrive.

Requirements

• Extensive years of digital marketing experience in an eCommerce environment
• Strong understanding of different digital marketing channels – Paid Search, SEO, Display, CRM, Paid Social, Affiliates, Programmatic, etc.
• Highly structured, organized approach to performance data; proficient levels in excel and analytics platforms to derive insights from various sources of data.
• Experience working within a myriad of KPIs ranging from profitability, sales growth, and planning accuracy.
• Experience managing large multi-million USD budgets across multiple markets, maintaining a mix of finance due diligence, transparency of forecast targets vs actuals, and understanding how team uses ad automation for optimal media optimization across well-defined goals.
• Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically
• Strong collaborator and able to work across different departments with a One Team approach.

Nice-to-haves

• Adobe Analytics
• Experience in a global matrixed organization

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

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