Sr. Technical Specialist, Marketing Automation (REMOTE)
About the position Work Your Magic with us! Start your next chapter and join MilliporeSigma. Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us. This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. Your role: As a Senior Technical Specialist, Marketing Automation, you will design and deliver sophisticated automation solutions within our Marketing Automation platform gathering requirements, building integrations with Marketing Cloud and other systems, and ensuring stakeholders are informed through clear communication of progress and results.
Responsibilities
- Working within our Marketing Automation platform, design and deliver automation solutions that meet the needs of stakeholders; including gathering requirements, creating the solution, and communicating progress and results
- Design and build integrations between Marketing Cloud and other applications or data sources
- Experience reporting and analyzing digital marketing and lead generation activities with an emphasis on email and lead generation results and automated report generation
- Design and implement automated customer journeys and lead generation activities within our Marketing Automation Platform
- Understanding of digital marketing and lead generation KPIs, such as email marketing, and their relationship to organizational objectives
- Able to create, manage, and troubleshoot marketing automation and lead generation projects involving a variety of stakeholders and data sources
- Creatively solve marketing automation problems as they arise with the MarTech tools available
- Focus on global campaigns with the ability to ideate, build, and launch campaigns with and for regional/global partners Requirements
- 5+ years working within a Marketing Automation Platform (Marketing Cloud, Marketo, Eloqua)
- Bachelor’s degree in a related field such as Business, Engineering, Marketing, or a technical discipline Nice-to-haves
- Certified Marketing Cloud Email Specialist or Administrator
- Experience working within SalesForce Marketing Cloud, Interaction Studio, Automation Studio, and Cloudpages
- Experience using a Customer Data Platform such as RedPoint, Tealium, Salesforce Marketing Cloud CDP, etc.
- Experience with data visualization software such as Tableau, Qlik, etc.
- Communicate complex technical matters in non-technical language when engaging with stakeholders
- Understanding of complex data relationships and able to configure data within SalesForce Marketing Cloud
- Work with stakeholders to build and design customer and lead generation journeys along with understanding the underlying data flows that make it possible
- Knowledge of programming languages such as SFMC: AMPScript, HTML, SQL, APIs and experience using Google Analytics to report on digital marketing activities including KPIs Benefits
- Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites.
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