Now Hiring - Chief Marketing Officer (CMO) - Growth & Acquisition Architect

About the position How to Manage a Small Law Firm (HTM) is dedicated to helping entrepreneurial attorneys run their firms like real businesses. Through coaching, strategy, and operational support, we help small law firm owners build sustainable and profitable practices. Many lawyers are exceptional legal professionals but have never been taught how to lead, market, or scale a business. Our mission is to help law firm owners implement the systems, strategy, and leadership needed to grow their firms into highly successful businesses. We specifically work with firms that are scaling toward and through the $10M–$30M revenue stage, where marketing systems, data-driven decision making, and leadership discipline become critical. We are seeking an experienced Fractional Chief Marketing Officer (CMO) who has helped businesses successfully scale from $10M to $30M in revenue and can guide our clients through that same growth journey. As a Fractional CMO, you will work directly with law firm owners to diagnose marketing challenges, design direct-response strategies, and ensure execution through coaching and accountability. You will combine strategic marketing leadership, analytical thinking, and business coaching to help attorneys transform their marketing from guesswork into predictable growth systems capable of supporting firms scaling from $10M to $30M in annual revenue. This is not a traditional in-house CMO role. Instead, you will serve as a strategic advisor across multiple law firms, helping owners develop clear marketing strategies, evaluate vendors, and implement systems that drive measurable growth. Most work will take place remotely via video meetings, where you will build trusted relationships with firm owners and influence outcomes through clear communication, insight, and leadership.

Responsibilities

• Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities.
• Design and guide direct-response marketing strategies that drive measurable client acquisition.
• Help firms develop marketing systems including funnels, calls-to-action, and list-building strategies.
• Evaluate existing marketing campaigns and realign strategies when ROI is not being achieved.
• Coach law firm owners on marketing strategy, execution, and performance improvement.
• Provide constructive feedback when marketing efforts are not producing results.
• Balance encouragement with accountability to ensure agreed-upon actions are implemented.
• Help clients overcome common entrepreneurial mindset challenges such as perfectionism or hesitation.
• Identify and prioritize key marketing KPIs across multiple campaigns.
• Use CRM systems, dashboards, and analytics to track marketing performance.
• Present marketing data in clear, actionable ways that drive better business decisions.
• Lead quarterly strategic reviews with clients and marketing vendors.
• Work closely with internal HTM team members and external marketing vendors.
• Evaluate vendor performance and ensure alignment with client strategy.
• Facilitate productive discussions when vendors disagree on marketing direction.

Requirements

• MUST HAVE 10+ YEARS EXPERIENCE AS A CHIEF MARKETING OFFICER
• Have served as a CMO, marketing strategist, or senior marketing consultant
• Have experience working with growing service-based businesses
• Enjoy coaching entrepreneurs and business owners
• Are comfortable providing honest, constructive feedback
• Can quickly diagnose marketing challenges and identify root causes
• Thrive in a remote, client-facing leadership role
• Proven experience helping businesses scale from $10M to $30M in revenue
• Significant experience designing and leading direct-response marketing campaigns
• Demonstrated track record of driving measurable ROI
• Experience working with small to mid-sized service businesses
• Strong understanding of funnels, lead generation, conversion optimization, and list-building
• Experience evaluating marketing vendors and campaign performance
• Ability to translate marketing data into clear business decisions

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