Influencer Marketing Manager (remote USA)

Who We Are Join the dynamic team at Vacation®, the award-winning sunscreen company from Miami USA that’s on a mission to make sunscreen fun. Founded in summer 2021, Vacation® has swiftly gained acclaim among consumers, tastemakers, press, retailers, and dermatologists alike for the immersive brand world and "leisure-enhancing" products that transport you to paradise and back. Vacation’s steady growth is in large part thanks to the company’s focus on creativity and innovation, and the team’s shared mission to infuse a sense of fun into sunscreen aisles nationwide. You can discover Vacation's products at leading retailers including Ulta Beauty, Nordstrom, and Target, as well as www.vacation.inc. Role Summary Vacation® is looking for an Influencer Marketing Manager, a unique hybrid of strategist, storyteller, relationship manager and goal-oriented achiever— to help us translate social insights into world-class cultural ideas that perform. The Influencer Marketing Manager will oversee the Influencer Marketing program, identify cultural insights from social media platforms and translate those into inspiring creative briefs for influencer/creators and external agencies. This is a strategic, yet hands-on management role, responsible for: 1) driving creative excellence, advertising performance and maintaining strong and productive relationships with valued creator partners that can grow and evolve over time. Beyond strategy alone, this role will manage the implementation of UGC and Influencer content that stems from the cultural insight work in the role. 2) creating cultural cachet for the brand in social channels, attracting engagement and interaction, being seen in the right places and appearing in a variety of culturally forward environments. Reporting to the VP of Growth Marketing, the Influencer Marketing Manager will partner closely with Influencer/Creators, the Senior Media Buyer, Community Manager, brand marketing, internal creative senior leadership and external agencies/platforms.

Responsibilities

Influencer Marketing Approach and Process

• Define the overall influencer marketing strategy and build best practices and excellent process across partner identification, campaign execution, and reporting
• Collaborate with internal teams to seamlessly implement a fully integrated strategy
• Lead contracting and deal creation
• Manage agency relationships
• Allocate budgets effectively to support key brand moments and ensure impact to business objectives Influencer Sourcing and Management
• Lead identification and management of Influencer relations
• Partner with the Community manager to ensure integrated thinking and execution across product gifting, celebrity partnerships and brand events.
• Manage 1:1 relationships with key influencers who can work with the brand on a consistent basis to deliver excellent results Influencer Performance & Optimization
• Monitor campaign creative performance and identify winning creative patterns.
• Use learnings from A/B testing, platform insights, and analytics to inform future Influencer briefs and relationships.
• Build and share Influencer performance reports with insights that help improve future campaigns.
• Develop and maintain creative testing frameworks that balance brand storytelling with performance efficiency. Cultural Strategy & Insight Development
• Lead the cultural strategy process — uncovering audience insights on social platforms to writing sharp, inspiring briefs, and creative hooks to engage social community.
• Analyze platform trends and behaviors, consumer research, platform data, and performance metrics to identify creative opportunities that drive engagement and conversion.
• Observe hooks and other storytelling approaches to inform creative executions
• Translate insights into simple, actionable creative direction.
• Develop clear hypotheses for creative testing and evolve creative frameworks based on learnings.
• Stay attuned to cultural and social trends to ensure Vacation®’s storytelling remains fresh, relevant, and distinctively “leisure-enhancing.” Briefing & Concept Development
• Write compelling creative briefs
• Lead creative kick-offs, ensuring alignment on objectives, tone, and performance goals.
• Collaborate with influencers/creators to ensure that ideas are both strategically sound and creatively engaging.
• Guide creator content to be aligned with the brand’s tonal identity.
• Maintain consistent creative quality and strategic rigor across all brand touchpoints.

Qualifications

• Bachelors degree in a related field
• 5–10 years of experience in digital/social media, creative strategy, brand planning, or performance creative strategy — ideally in a high-growth CPG, beauty, lifestyle, or DTC brand environment.
• Experience working as a part of a fully remote team
• Proven success developing and executing creative strategies that drive measurable results across paid and organic channels
• Experience working with Motion, Meta Ads Manager, TikT

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