Marketing Coordinator - Email Marketing
Bisnow is the leading B2B media platform powering the commercial real estate industry. The Marketing Coordinator will collaborate across teams to drive marketing efforts, focusing on event promotion and audience engagement.
Responsibilities
- Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more
- Analyze & refine data - using reporting tools including Iterable, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities
- Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales
- Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales
- Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences
Skills
- 1 - 3 years of marketing experience in media, live events or a digital role
- Experience in email marketing, ideally focused on event promotion or other promotional campaigns
- Experience building, optimizing and reporting on multichannel marketing campaigns
- Strong excel and analytical skills
- Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change
- Team-oriented, but able to work independently
- Experience working with Iterable or another email marketing tool, Google Analytics, Canva, and event marketing experience
Benefits
- Medical, Dental and Vision Insurance - effective the 1st of the month following your start date.
- Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
- 401K Profit Sharing Plan
- Flexible Spending Account
- Health Savings Account
- Dependent Care Account
- Unlimited Vacation Days
- 7 days paid sick leave
- 9 paid Holidays
- Referral Bonus Program
- Pet Friendly Offices
Company Overview