Member Marketing Operations Specialist

About Carrot

Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com.

The Role:

The Member Marketing Operations Specialist supports the execution of Carrot’s global member lifecycle communications across channels such as email and SMS. In this role, you will build campaigns in Blueshift, manage audience segmentation, perform campaign QA, and ensure accurate delivery of member communications at scale. Success in this role means delivering reliable, high-quality campaigns that reach millions of members while maintaining an uncompromising attention to detail. You will partner closely with Lifecycle Marketing, GTM, and Data teams to translate campaign strategies into operational execution. This role offers the opportunity to work at the intersection of marketing, technology, and data while helping scale communications across Carrot’s rapidly growing global member base.

The Team:

The Member Marketing Operations Specialist sits within the Marketing Operations team in Carrot’s Growth & Engagement organization. This role works closely with Lifecycle Marketing, GTM Marketing, Product Marketing, and Data teams to deliver scalable, high-quality member communications across Carrot’s global member base.

Minimum Qualifications:

• 1-2 years of experience in marketing operations, lifecycle marketing, email marketing, or a similar campaign execution role
• Experience building and executing campaigns in a marketing automation platform such as Blueshift, Braze, Iterable, or Salesforce Marketing Cloud
• unparalleled attention to detail and ability to manage audience segmentation, campaign setup, and QA processes accurately and consistently

Preferred Qualifications:

• Experience working with customer data platforms or marketing automation tools such as Blueshift
• Familiarity with audience segmentation logic and working with large-scale member or customer datasets
• Experience supporting multilingual or international marketing campaigns
• Experience collaborating cross-functionally with lifecycle marketing, product, and data teams
• Familiarity with campaign QA workflows and operational processes within a marketing organization

Compensation

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $62,000.00 - $73,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.

Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: [email protected]

Why Carrot?

Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.