Account Development Representative

About Us

We’ve spent the last 20 years helping thousands of colleges and universities spend less time collecting data and more time learning from it. Watermark is a global, high-growth SaaS provider of assessment software for higher education institutions worldwide including the majority of the top 200 U.S. News & World Report colleges. There is a reason we’ve won EdTech’s Overall Higher EdTech Solution of the Year! In 2024, we celebrated being named a winner for The Edtech Breakthrough, The TITAN Business, and the Stevie Award. We’re just getting started! Our phenomenal team of people is at the heart of everything we do and we'd love to have you join us.

About the Role

The Account Development Representative will be a strategic member of the sales team responsible for outbound prospecting only. The goal of the role is to uncover qualified sales opportunities at the largest Higher Education institutions in a specific territory. The role will bring an opportunity to be a self-starter, elevate your cold calling and cold outreach skills, and practice initial conversations with clients to see if they are a qualified lead. No leads will come from marketing as this is strictly an outbound hunter role. This role will report into the Vice President of Sales.

Key Responsibilities of the Role

• Create and uncover sales opportunities with both new and existing customer accounts through well-planned demand generation making extensive use of outbound calling and web tools to generate customer interest

• Identify a customer’s business needs and articulate how Watermark’s solutions can address those needs

• Collaborate with Account Executives on account strategy and demand generation activities within a specific territory

• Attend trade shows to represent Watermark and create opportunities

• Research accounts to determine key decision makers, competitive technology being used, strategic initiatives and other research to aid in demand generation efforts

• Set discovery calls for Account Executives and occasionally attend those discovery calls to hand off the opportunity

Requirements

• BS or BA degree

• Strong business acumen

• Minimum 2 years of SaaS SDR/BDR or sales experience

• Salesloft or Salesforce experience preferred but not required

• Excited about identifying opportunities and collaborating to win deals

• Ability to remain focused and follow-through on plans

• Excellent verbal and written communication skills

• Confident, driven, self-starter with strong organizational skills

• Entrepreneurial spirit, likes to try new things, doesn’t like to wait for guidance

• Comfortable in a metrics-driven organization

• Proficient in Office suite products

Watermark is committed to fair and equitable pay practices for all qualified candidates. The pay for this role is $75K + $15K Commission.

At Watermark we are continually strengthening the rich diversity in our workplace - the primary reason we succeed. We’re committed to equal opportunity employment and work together to provide an inclusive hiring experience where all qualified applicants receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, protected military/veteran status, or any other non-merit based or other legally protected grounds.